SALESTECH STAR NEWSLETTER
SalesTech Star
SalesTech Star - an online publication for sales professionals to stay conversant on the latest happenings in sales tech
Q&A WITH THE EXPERTS:
Sales teams should be focused on personalization and responsiveness. The market is undergoing a rapid evolution in customer expectations—B2B buyers increasingly expect a personalized, B2C-style experience from every vendor interaction. However, today’s bloated tech stacks, manual lead lifecycle management processes and suboptimal workarounds have become a burden on sales teams—negatively impacting sales efficiency and the customer experience.
SALESTECH QUOTE OF THE WEEK
Ultimately, in order to power sales operations and streamline efforts, SMBs need to be data driven without being saddled with things like data warehouses and complicated technologies. At every step of the way, SMBs need data and guidance to show what happened within their business operations, what can happen, and what they should do about it.
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SALESSTAR PODCAST
Ben Pines , Director of Content at AI21 Labs and WordTune joined us as a guest to highlight more on how AI is enabling the whole content experience in today’s business and digital marketplace.
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