Salespeople Want More Leads? Start Blogging!

If you don't know Alex Low then you need to follow him. From the Social Selling Rap (liked by Vanilla Ice) which must be the most original blog on Social Selling this year!

To the Social Selling ROI (where he has worked out the actual $ value of a connection on LinkedIn) the holy grail of proving there is a return on investment (ROI) of social selling.

He has also found a connection between blogging and leads. Pause, take a breath.

Putting that differently, there is a direct connection between the number of blogs you put out and leads.

Just think about that for a second. There is now an ROI of blogging.

(The answer is 1 qualified lead for every 8.6 Posts)

(The Photo above, for those born after 1985 is of Vanilla Ice and not Alex Low)

Of course, if you don't need leads and meetings then finish reading here, there is nothing for you here. If you want more leads and meetings, read on...

In my blog "Sales People Writing Blogs? Bah-Humbug" I made the case for sales people writing blogs. And why not? We are expert writers? We write (compelling) internal and external emails, account plans, mobilize internal resources, write amazing responses to proposals. We are there, top of our game writers! .....

But I'm already hearing you say, yes Tim but ..... Blogging is for Marketing, I don't have time for this, I'm rubbish at writing, Tim you would say this you are a best selling author.

Two things:-

1. I've sold at the top B2B companies and I'm now CEO of a small company (12 people) but I have never assumed other people will do my demand generation. Maybe with being a salesperson comes being a control freak. But business development and demand generation I've always wanted to be in control.
2. There is actually a simple and quick way to blog. Passle. Before you think this is a cheeky advert, it's not (OK it is, but stick with me), we actually use Passle. Don't believe me, here is our Passle page.

Let's Blog Alex's Rap

1. Find the article you want and highlight the text that you want to mention.

Type in your title and comment.

Come on when we read articles we all have an opinion. We can all write two lines ....

Publish.

Share.

Here it is published. Top Right.

Now that took me, 30 seconds.

Let's go back to that fact, 8.6 blogs can give you one lead.

So in under 5 mins you can create a lead and you don't have time for that?

A future blog will explain how you can get leads and meetings (as a salesperson or a SDR) with content. We will cover how you never have to cold outreach again (email or call) and why you can get higher, faster with social selling, than cold calling. OR you are having difficulty getting somebody on the phone, I'll show you something that will change your SDR game.

There is now a bit about what our company does and an overview of my book. If you don't have a copy of my book, then check it out on Amazon, it now has 27 x 5 Star reviews!

We do three things: Social Media Strategy, Social Selling and Social Media Management. Drop us an email and let’s talk about how we can make an impact on your organisation. 

Want to know how to sell to the modern, connected buyer?

If you're interested in a blueprint to help you in your move to digital and social then I recommend my book. “Social Selling - Techniques to Influence Buyers and Changemakers”. Written in a workbook style, it's designed to help you implement a Social Selling strategy across Sales and Marketing. 

To order follow this link to Amazon there is also a Kindle, eBook version.

Still undecided, then follow the link and read the 5 star reviews!

About the Author

Tim Hughes is co-founder of Digital Leadership Associates a company that provides support and guidance in all areas of Social as well as Social Selling. He has been called "an innovator and pioneer" of Social Selling and in the recent Onalytica list of the most influential Social Sellers globally, Tim was named as number 1.

Tim can be contacted on Twitter @timothy_hughes where he has some 194,000 followers or [email protected] 

Digital Leadership Associates 

Digital Leadership Associates is an agency to help companies move to digital and social. Set up by Social Media guru and bestselling social media author, Adam Gray @agsocialmedia and myself. 

Digital Leadership Associates is a team of world-leading Social Media experts. We bring a breadth of experience honed by working with some of the world’s biggest brands to you, delivering a shortcut to your social journey. We help you to achieve your key business goals through three unique programs; Social Strategy definition and implementation, Social Selling training and mentoring and Social Presence management. We will help you define a Social Media strategy and whole-business understanding of your social vision, we equip your sales team with the tools and knowledge to become skilled at Social Selling and we offer deliver partial/whole management of your social presence. 

DLA provides advice and guidance to companies, given by actual Social practitioners, that is people with actual experience in social media, social and digital transformations.  Check out our website or contact me at [email protected]