Salespeople... Stop Boring Your Clients!

"Are you bored with life? Then throw yourself into some work you believe in with all your heart, live for it, die for it, and you will find happiness that you had thought could never be yours."

Dale Carnegie

Raising the bar, going above and beyond... What has happened to the "icing on the cake" sales experiences?

Attention to everyone in sales...

What kind of memories and experiences are you creating for your clients?

Let's take a moment and investigate the dictionary.com definition of boring...

• Causing or marked by?boredom; dull and uninteresting;?tiresome:
• A boring discussion; to have a boring time.

Now, think about your clients... What types of discussions are you having with them? What types of experiences are you creating for them? How would they describe your conversations with them?

B2B means Business to Business, not Boring and too Bland

The sales world continues to swim in deep the red ocean. On one side of the coast, we can call this mediocrity and on the other side of the coast we can call this indistinguishability.

Learn to swim in the deep blue ocean called sales professionalism, and watch what happens to trust, loyalty and consistent repeat business.

How many of you are you making your clients yawn? What's even worse is how many are just ignoring you?

At this very moment in time...

How many in sales and leadership would even know if their

clients are bored with them?

Believe me or not, many of your customers have been lulled into a sense of boredom. For some, they have been doing business with you for so long that they become numb to the experience, and they settle for?boring.

Then one day a shiny new sales professional comes along that pays attention to them, listens to them and delivers an "icing on the cake" experience; helping them realize they have options.

"Boredom is the root of all evil – the despairing refusal to be oneself."

Soren Kierkegaard

STOP BORING YOUR CLIENTS

Boring sales reps sell products. Sales professionals sell experiences.

Boring sales reps believe they really know their clients. Sales professionals dig in and learn as much as they can about their clients.

Boring sales reps have nothing new to add to their clients because their talk is product centric. Sales professionals consistently provide new ideas, new insights and continually strive to help their clients do better business.

If you’re not careful and client centric, it’s easy to fall into habits that deliver client disinterest.

Sales professionals breathe life into their client relationships.

Innovative, insightful and inspirational sales professionals dedicate themselves to newness.

It's this commitment that keeps their clients coming back for more and referring them more often to others.

BORING SALES REPS FOCUS ON TRANSACTIONS

Boring sales reps focus their attention on simply generating the next sale. On the flip side, a sales professional focuses on building long-term client relationships.

A transactional mindset and the associated behaviors can be felt by your clients. I promise at some point you'll be replaced by a better transactional conversation.

Boring and transactional oriented sales reps provide no reason for their clients to remain loyal.

How likely will they do business with you again if you continue to deliver a transactional type of experience?

"Boredom is only for boring people with no imagination."

Tim Tharp

Are you putting your imagination to work in delivering an outstanding client experience?

BORING SALES REPS LACK VISION

Uninspiring sales reps lack vision, clarity and breathe no value into their lifeless relationships.

Sales professionals have an inspiring vision fueled by?emotion. This vision lights a fire within their clients that ignites passion, creativity and collaboration.

A consummate sales professional continually evaluates themselves to improve their results and to become better at what they do?

Boring sales reps struggle to clearly define themselves and their vision.

If you are struggling with clearly seeing and casting your vision, then it will become difficult to help your clients navigate to business betterment.

BORING SALES REPS ARE NOT RELEVANT

Boring sales reps wrap themselves up with self-delusional thoughts regarding how much their clients love them.

Furthermore, the relationships that many in sales believe they have with their clients is not nearly what their clients believe it to be.

To be relevant you need to understand their wants, needs, tensions, desires, and aspirations. You see, uncovering all of this takes some work and dedication.

In today's sales world, relevancy is not an option.

Boring sales reps struggle to answer:

• Am I going the extra distance for my clients?
• Am I serving my clients proactively?
• Am I developing a deep, genuine concern for my clients?
• Am I looking out for my client's best business interest?

EDUCATE, ENGAGE & EXCITE

In an environment that is becoming increasingly competitive, you must focus on building meaningful relationships with your clients.

Let's face reality, your clients have choices.

• You must become genuinely interested in their business
• You must be on the lookout to help them do better business
• You must connect with meaning rather than just contacting them to sell them something or waiting for them to contact you.

What are you doing to engage and build community with your clients?

Allow this quote to sink in...

"Bore, N. A person who talks when you wish him to listen"

Ambrose Bierce

I understand, I get where you all are coming from. Every day, I walk in your shoes. I am fully?committed to helping your sales team integrate social aspects and heartfelt strategies into?your?current sales process?to grow new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way, the authentic way! It's about understanding value before visibility.

Selling From the Heart is making a difference! I poured my heart into every page of this book and I think you're going to love it.?You can find it on Amazon in paperback, kindle and in audio. You can click on the book image below and this will take you to Amazon.In a world full of empty suits, I'm passionate about helping sales reps succeed by getting valuable before they get visible. I help sales teams understand the true value they bring to the market.?

In a world full of empty suits, I'm passionate about helping sales reps succeed by getting valuable before they get visible. I help sales teams understand the true value they bring to the market.?

With great pride I transform, challenge, coach and inspire sales teams to grow new business by helping them share their story and how they communicate it out by integrating the use of social and Selling from the heart inside the sales process. You can follow me on?LinkedIn,?Twitter,?Facebook?and on my podcast by clicking on?Selling from the Heart.