Salesforce's Latest Updates with AI

Welcome back to another week of Click & Conversion where we talk about all the latest things happening in e-commerce.

This week we’ve got some hot news for you:

• Amazon's e-commerce space remains its biggest profit driver, despite AWS being its quickest-growth space.
• Salesforce introduces new AI tools, from WhatsApp messages to improved cart checkouts.
• The lawsuit over the right to unfollow, born from one simple app that now has the potential to be banned.
• Maximize your PPC budget, with our top tips and tricks in our latest article.

The Amazon Corner

Amazon's E-commerce Empire: The Numbers Don't Lie

E-commerce is still Amazon’s biggest money maker, despite taking on new ventures constantly (if you’re a regular with us, you know what we’re talking about). Amazon's e-commerce segment, comprising both its online stores and third-party sales, generated $89.3 billion in the first quarter of 2024. This impressive figure represents 62% of the total $143.3 billion in sales for the period.

While Amazon's other ventures continue to grow and diversify its revenue streams, e-commerce remains the foundation of the company's success.? With its efficient logistics network, vast product selection, and constant innovation, Amazon shows no signs of slowing down in the e-commerce space.?

Learn more here…

Top Retail and E-commerce Stories

Salesforce's Latest Updates: Leveraging AI’s Power

Salesforce is bringing the heat this summer with new and exciting updates to its AI and Data Cloud features, as well as its Digital Marketing and Commerce Cloud offerings. This includes digital marketing experiences through WhatsApp, allowing merchants to send product recommendations directly to consumers.?

There are also updates to Salesforce Checkout, allowing for one-click purchases and the ability to pay for services using stored payment information. These features will be available this summer, making e-commerce more efficient and personalized for both B2B and B2C businesses alike.

More of this story here…

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