Salesforce Launching Four Industry Clouds
If you haven't invested in Salesforce yet, you really should. They have helped hundreds of businesses flourish. They also offered cloud-based solutions for customer relationship management before "the cloud" was even well known. Now, they're launching four industry clouds for communications, media, utilities, and public sector courtesy of its Vlocity acquisition. Here's what you need to know:
The industry clouds from Salesforce build on previous efforts in verticals such as financial services and healthcare. Software-as-a-service providers have been targeting verticals. For instance, ServiceNow has stepped up industry-specific services for telecommunication providers and financial services.
Salesforce combined Vlocity's technology with its Salesforce Customer 360 platform. The new clouds will have purpose-built apps as well as industry-specific data models.
Communications Cloud:
Communications Cloud includes pre-built industry processes and product models for service providers. The Communications Cloud is also designed to offer insights on offers, promotions, and service delivery.
Media Cloud:
Media Cloud offers process guides and media-specific data models as well as tools to launch subscription bundles as well as personalized experiences and monetization tools.
Utilities Cloud:
Utilities Cloud aims to bridge customer information from legacy billing systems with sales and service operations to offer one view of the customer. There are also mobile and self-service tools as well as personalized services.
Public Sector Solutions:
Public Sector Solutions is designed for government and agency offices with tools to issue permits faster in a remote work environment. Inspection permits and licensing tracking tools are also included.
Salesforce is extremely unique, and this is just giving them another advantage over other CPM businesses. If you haven't invested in Salesforce yet, what are you waiting for? LUM.NET Internet Strategies will help you. Contact us today!
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