Salesforce July ’23 Updates
1) Salesforce Updated Product List Prices
Salesforce to increase list prices by 9% for Marketing Cloud, Tableau, Industries, Service Cloud, and Sales Cloud starting August 2023. The list increase follows the releases of various trusted Generative AI releases that include Sales GPT, AI Cloud, Einstein GPT, and more, enabling businesses to reduce complexity and increase time to value from a single platform.
2) Salesforce Introduces Data-Driven Sales Planning within CRM for Enhanced Company Sales Strategies
Salesforce launched Sales Planning, a cutting-edge solution for Sales Cloud that enables sales teams to create actionable end-to-end sales plans backed up by CRM data allowing businesses to evaluate go-to-market strategies, reduce risk, and drive efficient growth through a single source of truth.
3) Salesforce Unleashes Cutting-Edge Commerce Innovations to Unlock Revenue Streams Across Sales, Marketing, and Service
Salesforce announced various innovations for Commerce Cloud that will enable customers to integrate digital commerce experiences into marketing, sales, and service channels. These innovations will help businesses to transform all customer touchpoints into a transaction opportunity and boost revenue with CRM. AI, and data.
4) Salesforce Unveils GPT-Powered Features for Sales and Service, Backed by Einstein GPT Trust Layer - Now Generally Available with Pricing Details
Salesforce announced general availability and pricing for Sales GPT, Service GPT, and Einstein GPT Trust Layer, which will help companies interact with customers faster at scale and personalize them, driving productivity.