Salesforce Introduces Automotive Cloud- A Car Dealer Cloud Computing Solution

Customer engagement, personalization, and superlative customer experience have always been the key factors of Salesforce's legacy. The CRM giant has covered many industries across the globe and enables them to execute their everyday tasks with greater efficiency.

In this quest, Salesforce has recently announced its entry into the automotive industry with its newly launched solution called Salesforce Automotive Cloud. This new Salesforce solution is developed keeping in mind the specific needs of the different stakeholders, such as automotive manufacturers, dealers, finance groups, and customers.

Automotive Cloud uses Driver 360, which garners the benefits of the full power of Customer 360 and offers personalized service and experience across different touch points. It will also help the business drive better revenue via better lead conversion. Collaboration among stakeholders will be improved with the help of automation, intelligence, and real-time analytics.

Salesforce Automotive Cloud Driver 360 and Business Scenarios

For the new digital era of the automotive industry, the general manager of manufacturing and automotive at Salesforce said, “The automotive industry is facing a new digital imperative amidst massive upheaval brought on by the rise of direct-to-consumer models and the dawn of the electric vehicle age, But, with great disruption comes great opportunity, and companies accelerating into the digital-first future with technology like Automotive Cloud can gain a competitive edge while simultaneously future-proofing their businesses.”

According to a report by McKinsey & Company, merely one percent of customers in the automotive industry are completely satisfied with their car purchasing experience. The number is quite low.?

To mend the broken customer experience, companies need a solution that can help them embrace new selling and servicing models, connected vehicles, partnerships, etc., to create new revenue streams.

How Salesforce Automotive Cloud Helps Different Departments in an Automotive Organization?

• It provides real-time personalization and intelligence with respect to customers and vehicles.
• It enables businesses to understand customer behavior, like what customers are browsing for – to purchase a new car, to make purchases, to find financing options, to find car repair services, etc.
• Marketing teams can understand the data and accordingly rank & rout qualified leads.
• It enables businesses to highly potential customers via their local dealer.
• It will make inventory tracking and stock management super simple for deal managers.
• Service team gets empowered, and they can get notified on the expiration of customers’ lease.
• It gives the customers automatic reminders to change the oil when the odometer hits a certain milestone.

The Interesting Features of the Newly Launched Automotive Cloud

Driver Console

It gives business users a complete view of customer interaction across multiple touchpoints and accordingly offers personalized discounts, support, etc.

Vehicle Console

Evident in its name, it provides complete information about a particular vehicle and its different factors, such as the market value of the vehicle, odometer readings, information on services, and real-time service information.

Automotive Data Foundation

This feature is the backbone of this newly launched solution. Businesses can create a trusted and standard-based foundation of data with the Automotive Data Foundation feature. It encourages an easy exchange of information, robust data protection, and scalable data sharing. Automotive Data Foundation also facilitates global regulatory compliance, which makes it a strength of character.?

Automotive Lead Management

It improves collaboration between the car manufacturers and the car dealers by helping them enrich the qualified leads. Manufacturers can directly send leads to customers’ preferred dealers along with the details like what customers want, what features they are looking for in a car, and their communication history.

Dealer Performance Management

The car manufacturers can easily conduct performance analysis of dealers as per regions and lead pipelines. It improves dealers' efficiency by helping them with site visits, sales agreements, channel incentives, etc.

Salesforce Genie

It is a newly introduced real-time CRM that will help car manufacturers and dealers in unifying data of vehicles and customers across the channels along with the communication history.

Automotive Analytics

The analytics part of the Salesforce Automotive Cloud will help businesses monitor & improve their operations. Automotive companies can leverage insightful analytics via intuitive dashboards and understand their business performance, asset lifecycle, revenue trends, etc.

Is Salesforce Automotive Cloud Available?

According to the official Salesforce source, this newly launched product will be generally available to global users on 17th October 2022.

For more details you can hire Salesforce consulting services and the professional guidance will help you deliver connected vehicle experience to your customers.