Salesforce Einstein - AI as a Service
In summary, Einstein brings intelligence automation to Salesforce CRM.
In practical terms, it helps with lead scoring based on email and social media interactions. Salesforce would give good run for the money for ISV partners who have built apps in this area. As far as Softsquare is concerned, we can leverage Einstein to identify patient health patterns for a Health care client, predict customer sentiments and satisfy their needs predictively, and improve on app subscription renewals.
Einstein is really exciting!