Is Salesforce CRM Now A Real Risk Of Becoming The Next Kodak?
Peter Strohkorb
Sales Growth Consultant to Leaders of B2B Services / Tech Businesses in Australia, USA, Online | Salesforce-endorsed Sales Expert | 100+ LinkedIn Recommendations | 2 Books | 200+ Sales Articles | ?? PeterStrohkorb.com ??
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Do you use a CRM?
Is it Salesforce?
Given that Salesforce CRM is the dominant CRM platform out there, chances are that you do.
Incredibly, even though Salesforce is the dominant market leader by far, with growth at around 20% year-on-year, it is possible that the shine has come off it.
Are we seeing the beginning of the end of Salesforce CRM domination?
In a damning new 2022 report, titled "Salesforce, Dream versus Reality", USA-based research firm Nucleus just reported on Salesforce's poor customer satisfaction and user experience.
According to Nucleus, "43% of customers felt that Salesforce is more concerned with its own success," and that an incredible
"51 percent of Salesforce customers would switch to another vendor, if given the opportunity".
Ouch!
Here are a few more quotes from the Nucleus report:
The final nail in the Salesforce coffin seems to be this diagram:
It suggests that Salesforce has lost its competitive edge and is increasingly giving way to competing CRM providers.
Given these findings, I wanted to know how Salesforce users really feel about their apps.
So I launched a simple poll on LinkedIn. It asked users to choose just one of 3 statements about their Salesforce experience.
Here are the results:
The results are pretty clear. The shine and lustre of yesteryear has come off Salesforce CRM with 30% of respondents actively disliking their Salesforce CRM and another third of respondents not even using Salesforce CRM.
Even the 37% of respondents who said they love their Salesforce CRM have a caveat: A good number of these respondents seem to be professionally affiliated with Salesforce. Looking at their LinkedIn profiles it seems that a good number of them either represent Salesforce directly, or a Salesforce Partner.
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Given the above, it seems that there might indeed be something awry in the land of Salesforce.
Could this be Salesforce's Kodak Moment?
What do you think?
I am curious about your CRM experiences. Please share them in the comments below.
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Peter Strohkorb
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About Peter Strohkorb
Peter Strohkorb?is the Founder and Principal of?Peter Strohkorb Sales Advisory, the international Sales Modernization firm with a growing list of clients in the b2b services and tech space in the USA, in Australia, and in the UK.
Our motto is "Sell Smarter, Not Harder", and that is exactly what we deliver to you, our clients.
Contact Peter
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2 年I have used over 30 different CRM systems over the past 30 years in business. Currently, I use ZohoOne and it goes well beyond anything that Saleforce could offer and at a far lower cost. If you're still stuck on the CRM shopping fence, check out Zoho's CRM and all of its other apps that integrate without every needing painful APIs.
NIA Franchise owner | Founder of MCA2 | B2B Sales and Marketing Growth ???? Consultant | Trainer & Keynote Speaker | 2x Author | Leveraging AI ??
2 年It's both. The fact that CRMs have been stuck in the past for decades oh we move them to the cloud there's still a dead entry nightmare. They need to be fixed. It's a huge opportunity for CRM company . The next thing is it's not technology it's knowing how to use a CRM strategically noting correctly but that a lot of that can be done automated not manually like most are today.
NIA Franchise owner | Founder of MCA2 | B2B Sales and Marketing Growth ???? Consultant | Trainer & Keynote Speaker | 2x Author | Leveraging AI ??
2 年Overall, CRMs are data entry nightmares, and thus why decades later, to this day, top management at companies do ‘not’ have true confidence in their CRM data. I talked to a founder of a 50 million startup CRM company when I asked him if with their current CRM what sales management has said and required of salespeople for decades, "It didn't happen if it's not in the CRM", possible??? Founder, "No, currently that's impossible but we are working hard on continuing cutting down data entry." W@H!? I’ve also said for years the only way to finally fix the mess is to force the people who mandate them to have to use them every single day, noting every phone call, discussion, email, and meeting into the CRM they mandate for the rest of the folks. Then, every Monday sales meeting you’ll open the leaders, president, chief sales officer, chief financial officer, chief executive officer, chief technology officer, director of sales, and sales manager CRMs and make sure they ‘noted’ EVERYTHING! If they didn’t, they will not be compensated for the previous week. The leaders of the companies would be the first to dump their CRM after only a couple of weeks. Only until this is forced upon the people who mandate them will CRM’s ever change.
NIA Franchise owner | Founder of MCA2 | B2B Sales and Marketing Growth ???? Consultant | Trainer & Keynote Speaker | 2x Author | Leveraging AI ??
2 年This is one of my hot topics for years. I'll be back to comment thanks
Passionate about delivering innovative and disruptive technologies to help solve the challenges in the network and storage markets.
2 年We recently implemented a new CRM & selected Pipedrive based on ease of use; self service integration & realistic pricing model. Having previously used Salesforce I found the simplicity of the Pipedrive platform to be a key differentiator.