Salesforce Commerce Cloud

Commerce Cloud is the growth engine for customer companies. Automate sales across the entire customer lifecycle by embedding AI-driven commerce everywhere — from flexible digital storefronts to embedded apps for sales, service, and marketing.

• Commerce Cloud is a key part of the Salesforce Customer Success Platform and offers ecommerce solutions for B2C (business to consumer) and B2B (business to business) customers
• Commerce Cloud was created in July 2016, when Salesforce acquired Demandware, an industry leader in ecommerce sites.The Demandware technology has grown and evolved to become the Salesforce B2C Commerce product.
• In 2018, Commerce Cloud expanded beyond B2C ecommerce with the acquisition of CloudCraze, a leader in ecommerce designed for organizations selling to business customers. What was CloudCraze is now the Salesforce B2B Commerce product.
• Now Commerce Cloud spans across B2C and B2B and includes a direct-to-consumer (D2C) product option, to offer leading ecommerce solutions for all types of companies looking to sell products and services online.

3 core capabilities of Salesforce Commerce Cloud

Commerce Cloud features three core capabilities: B2B Commerce, B2B2C Commerce, and B2C Commerce.

B2B Commerce: B2B ecommerce is the process of selling products between two businesses via an online channel. By digitizing sales and offering self-service ordering and reordering for business buyers, you can reach more customers and reduce service costs while significantly shortening the sales cycle and giving time back to your reps to focus on more strategic initiatives.

B2C Commerce: B2C Commerce enables small to large retailers to transform shopping experiences across all digital channels. It provides a rich set of capabilities, including marketing, merchandising, content, promotions, customer service, fulfillment, and artificial intelligence.

B2B2C Commerce: Salesforce’s new B2B2C Commerce app allows B2B companies to quickly launch a connected, direct-to-consumer (D2C) eCommerce storefront. It simplifies the launch process by empowering business stakeholders to build their portal with clicks, not code.

AI-driven actions in Salesforce Commerce Cloud

Recently, Salesforce added AI Generative Pre-trained Transformer (GPT) capabilities to Commerce Cloud that make the platform even more flexible and enable B2B, B2C and D2C sellers to drive more automation, increase sales and adapt quickly to changing customer demands.

AI-powered insights in Commerce Cloud also enable sellers to do the following:

• Manage products, pricing and catalogs.
• Launch new campaigns and promotions.
• Help buyers navigate the site and find appropriate products.
• Enhance customer engagement with personalized product recommendations and offers.