Salesforce Automotive Cloud - 101

Another #NEWPRODUCT from Salesforce ! Salesforce?Automotive Cloud, built specifically for automakers, dealers, automotive finance groups, and their customers to create seamless experiences all round. #AutomotiveCloud, a dedicated product from #Salesforce to help key stakeholders leverage data available in the industry. By leveraging industry-specific automation, intelligence, and real-time analytics, this product is designed to drive revenue by improving lead conversion and collaboration.?

Key Features:

• Driver 360. Make real-time, meaningful connections with your customers, households, vehicles, and fleets.
• Automate processes. With Flow for Automotive, you can build branded, integrated dealer and customer experiences without code.
• Intelligent insights. Use AI intelligence to empower customer-facing teams and engage efficiently.
• Power real-time experiences. With a solution designed for the automotive industry, you can sell, service, and delight customers across the entire customer lifecycle.

Why Salesforce Automotive Cloud?

As we are seeing more and more, #digitalization is transforming the auto industry in unprecedented ways, with vehicles becoming increasingly connected and new selling and servicing models emerging. As a result, everyone involved is able to access more data, from manufacturers to dealers to financers. Using this data, #Automakers, #Dealers, and #Automotive #Finance Groups can create a single, real-time view of the entire customer and vehicle lifecycle through #Driver360. As well as improving customer service and experiences, it helps automakers drive revenue through better lead conversion and collaboration by bringing together data from all available sources.

How does it work?

A driver console, vehicle console and AI and analytics capabilities are included in Driver 360.

• Driver console - From car browsing and purchase history to service journeys, Salesforce's driver console gives service teams a complete picture of every customer interaction.
• Vehicle Console- In the same way, the vehicle console provides comprehensive vehicle info, such as odometer readings, vehicle market value, and real-time service/repair information.
• By using AI and analytics, the Automotive Cloud helps teams build and deliver branded and automated experiences, like vehicle order status updates or shipment delays.

This platform also provides a dashboard that lets you see sales and business performance, customer and asset lifecycles, and revenue trends at a glance. This enables Sales teams to effectively personalize support, offers and sales.

Putting aside the sales pitch, the product has plenty of features and seems like a fantastic step forward in digitalizing the automotive industry.

These are some features that we believe could be a game changer:

1. Using parameters, marketers can automatically rank and route qualified leads to the nearest dealership for the most high-touch prospects.
2. Managers can track purchase agreements over time to see which dealers are meeting forecasts and sales agreements to manage inventory and vehicle allocation.
3. It's easy for service teams to set up alerts that remind them when a customer's lease is about to expire or when their odometer hits a certain point.
4. With just a click, IT teams can also create customized flows to alert every customer who owns a specific model that their car's been recalled.

The #SteadmanBrown team is eager to learn more about this new product, as several auto companies, such as Astra and Toyota Financial Services, are already interested in using #SalesforceAutomotiveCloud. This product is proving to be one of the most popular new products in the market. Starting #October 17, 2022, the solution will be generally available.