Salesforce Analytics Cloud Features & Benefit

With technological innovation, data acquisition is less of a problem for businesses, but getting something useful out of it is still difficult. Analytics solutions have long been preferred to facilitate data processing and provide useful insights. However, only analysts were fortunate enough to benefit from such technologies, and business users remained in the dark.?

Numerous contemporary tools have gradually come onto the market to gather data into a single view, do in-depth analysis to gain relevant insights, and act rationally and appropriately in response. Salesforce is one name that immediately comes to mind.?

Salesforce has launched Analytics Cloud in the market with the introduction of a capable and reliable solution for data reporting, processing, and analysis. This application, also known as Tableau CRM Cloud (formerly Salesforce Einstein Analytics), helps businesses by enhancing performance, managing pipelines, providing accurate forecasts, and other things.

Learn how to maximize Salesforce Analytics Cloud's capabilities, use cases, pricing, alternatives, integration with other products, and more in this post to improve corporate performance and efficiency.?

Introduction to Salesforce Analytics Cloud

Even though Einstein Analytics, formerly Tableau CRM, is now recognized by Salesforce Analytics Cloud, its work is the same. It is a capable business intelligence and analytics tool that is tightly linked to the Salesforce ecosystem. This cloud-based analytics application helps users gather, comprehend, and visualize data from many digital channels. By combining the specifics, this platform seeks to address new problems while analyzing large amounts of data to produce solid insights.

You can use this mobile-friendly technology, also known as Salesforce Wave analytics, to bring customer insights to your CRM. Whatever the data or data source, you can use the Salesforce analytics cloud to improve how your brand responds to pressing queries.

Alternative cloud services to Salesforce Analytics

In terms of data analysis, there is little doubt that Salesforce Analytics Cloud offers practically everything a user might want. On top of that, though, other considerations ought to be let to weigh in on the discussion of which CRM analytics is best.?

Comparing the tool's capabilities across a range of categories, including contracting and evaluation, service and support, deployment and integration, and more, is something that prospective buyers can do.?

You can review the list of Salesforce analytics cloud alternatives that Gartner has put up and choose the one that is most appropriate for your company.?

Qlik Sense by Qlik

Large businesses typically choose Qlik Sense to handle the competitive package because it is widely regarded as the greatest BI tool on the market. Modern analytics built into it enable users of any skill level to acquire insights and take appropriate action.

Sisense Fusion Analytics by Sisense

This software is useful to the user because it works with other apps, which makes it simple to use. With this tool, create a new board and get everything connected and explorable. Any team member or department can receive a custom data story from an organization that provides them with useful information about the problems that lie under the surface.?

SAP BusinessObjects BI Suite by SAP

Businesses wishing to analyze data from various sources and gain insights for well-informed decision-making may benefit from SAP BusinessObjects BI Suite, a well-known business intelligence (BI) software solution. It comes with a variety of features to improve accuracy and quicken corporate operations. Overall, this application might be quite useful for businesses that need to manage their resources effectively.?

Microsoft Power BI by Microsoft

A comprehensive toolkit for data analysis and visualization is offered by Microsoft BI Analytics and Business Intelligence Platforms. Enterprises may gain valuable insights from their data by utilizing this platform's strong modeling capabilities, integration capacity, and support for several data sources.

Looker by Google

Google's Looker Analytics and Business Intelligence Platform offers scalable and reliable data analytics and visualization. While providing a user-friendly interface, it is a specialist in collaboration, data discovery, and integration. Users are advised to consider the pricing, learning curve, connectivity restrictions, support options, and customization limitations of this alternative before making a decision.

What Are the Benefits of Using Salesforce Analytics Cloud for Business?

Salesforce Analytics Cloud is implemented by businesses to realize revolutionary advantages never before seen.

Managed Pipelines

Enterprises that choose Einstein Analytics will find it easy to comprehend their real-time sales flow, sales pipeline, and impending possibilities and operate as expected and best. This tool will be useful for any task, including examining new deals, comparing them to existing ones, and launching the proper activities to satisfy the sales lifecycle.

Pre-made dashboards

A well-designed dashboard will give you a clearer picture of the data that influences your ability to make well-informed decisions. Any marketing expert, sales executive, or manager can make use of this tool's ability to break down data into specific levels. Better understanding of their business operations results, which helps in decision-making.

Anywhere Data Access & Viewing

Analytics Cloud benefits from Tableau's out-of-the-box visualization features, which help users explore data from a variety of sources, both internal and external. This enables the support staff to quickly and simply address service incidents by navigating data using pre-built apps and a dashboard that has already been designed.

Superior performance

Sales managers can use Einstein analytics to evaluate the performance of their sales pipeline, understand their sales flow, and compute the actual output using pre-established standards and parameters. They can also assess each team member's performance and suggest critical course modifications to increase productivity.?

Superior prognoses

To keep ahead of the competition, you need to be skilled at forecasting because it helps your management to predict precise sales and future income figures. Additionally, a comprehensive forecasting dashboard is included, allowing managers to plan their next time sales period and a strategy to close those agreements swiftly.

Analysis of Whitespace

The ideal whitespace analysis potential offered by Tableau CRM enables business teams to target winning offers and raise customer satisfaction levels. Additionally, it makes it simpler to identify the sold product, the associated account, and possible prospects. It also aids in the development of an account-centric solution to meet its objectives.

Advice & Contextual Responses

With Salesforce Analytics Cloud, you may receive suggestions, responses, and explanations driven by AI. It's time to make your sales and services more visible and to provide context-sensitive answers to consumer inquiries. This application enables users to comprehend trends and occurrences that support data-driven forecasting and wise judgments for the future by analyzing large data sets.

Making Use Of The Salesforce Analytics Cloud Features

The Salesforce Analytics Cloud's primary attributes are as follows:

Mobile First

Salesforce Analytics Cloud, as we already discussed, is very mobile-friendly. However, the dashboards may be accessed from any device, but the mobile web app can only be downloaded on iPhones and iPads. With the use of their mobile devices, users may browse, group, filter, measure, and share data. The data is simple to connect to, customize, and deploy from any location at any time.

It won't take long to answer the questions raised by datasets, and you may share the answers with others using your mobile device. For field workers, especially customer service agents or marketing teams that spend the majority of their time out in the field, this capability is essential.

Engine for Dynamic Visualisation

Salesforce Analytics Cloud is specifically made for business users and data creators. The quick visualization tool will demonstrate how one chart influences another. Tools like groupings, filters, and other structuring techniques are used to create dynamic visualizations and rapid searches. Users can pick up important business knowledge to make wise selections in the future.

Charts and colored lines are simply a small portion of the images. Additionally, the software allows users to spice up the experience with funny, entertaining

Access Self-Service

Users can discover answers to their questions using the Salesforce Analytics Cloud without submitting support tickets to the IT department. Additionally, they are required to wait days, weeks, or months for the solutions and have no prior knowledge of data analytics. When data are ultimately obtained, earlier process delays and protracted waiting times may make them useless.

You can also pose ad hoc queries to Salesforce Analytics Cloud to further explore and understand your data. Real-time updates will be visible, and you can further slice and dice using filters and grouping techniques. As a result, you can comprehend the data that is available to you.

Several dashboards

There will be a variety of different data sources available depending on your sort of organization. The Salesforce Analytics Cloud is capable of integrating data from tools like ERP, CRM, websites, RFID sensors, social media, etc. in both structured and unstructured formats.

For example, the performance of marketing efforts and customer service initiatives, together with consumer data like as age, gender, and location, can be addressed by creating different dashboards for different datasets. Additionally, you can get details such as the average customer's time spent on the website and reliable lead sources. Data visualizations are combined into a single view by dashboards.

Native Integration with Salesforce

The entire data will be placed on Salesforce because the Salesforce Analytics Cloud was created on the Salesforce 1 platform, thus there won't be any synchronization problems. It also applies the same security and sharing guidelines. Pre-existing tools, unique data fields, workflow rules, etc. can all be used to automate and customize the data.

Upgrades and changes may be implemented quickly, and data is safely stored on Salesforce servers rather than external or third-party servers until it is exported.

savvy encounters

The intelligent experience's Einstein analytics function enables users to interact, work together, and take action on recommendations on insight. This mobile-friendly module will inform you, offer a plan of action, and include proactive notifications in the company app. To increase overall efficiency, you can use this Salesforce analytics cloud functionality with other workflow automation solutions.

Management of Data

Tableau CRM, a comprehensive solution from Salesforce, has several data management capabilities to assist connectivity with well-known data sources. Additionally, by utilizing a visual data prep, excellent connectors, an integrated data mart, and self-contained ETL features, you can maximize the advantages while ensuring seamless data access from both internal and external data sources.

Continuity of Synchronisation

Einstein Analytics, which is built on the Salesforce platform, guarantees simple data synchronization. This feature validates the integrity of your crucial data while adhering to identical security and sharing guidelines.

AI with no programming required

The Salesforce platform offers the strength of forecasts, recommendations, and open no-code AI. Additionally, it offers real-time suggestions, prescriptive and predictive analytics, model transparency, narrative justifications, natural language creation, one-click storytelling, and automated discovery.

Builder for Einstein Predictions

Users can create business-focused forecasts using this Einstein Analytics functionality without writing any code. You simply need to be aware of the components of the fields, items, and forecasts you wish to highlight and set to construct your predictions.

The Finding of Einstein

Using this AI-powered analytics tool, businesses can automatically look for trends in the provided data sets without having to develop complex data models.

Analytics and Discovery Studio

Developers can create AI-enabled apps from scratch or even use pre-built templates with the help of Salesforce Analytics Cloud, which has this feature. Additionally, it provides an Explorer, Natural Language Query (NLQ), and App Designer.

Integration Of Other Products With Salesforce Analytics Cloud

You may strengthen Einstein Analytics and catch up with more productive and profitable operations by integrating it with other solutions.?

Let's go over the products that Tableau CRM can be integrated with.

Pardot

Without the need for difficult IT and Development support, Pardot helps optimize B2B marketing automation. The technology has been designed to help users get high-quality leads and keep the pipeline full to maximize earnings.

• Major Highlights
• Campaign segmentation and ROI tracking
• Drop-in campaigns
• A web form
• Landing Pages for Analytics Channel Management: Nurturing & Scoring
• Managing leads
• Testing several variables, etc.

Services by Salesforce

Salesforce Service Cloud now allows you to provide better, more individualized customer care from any location. Providing customer service via a customer's preferred channel, such as chat, email, SMS, or phone, is made easier for businesses.

• Vital Details
• Lightning Console Integration with Case Management Telephony Integration Social Customer Service
• Using the video chat, etc.

Zapier

The easiest way to link your apps and automate workflows is with Zapier, which transfers data between web applications automatically so that users can concentrate on other, more lucrative tasks.?

• Important Points
• Automate Corporate Functions
• Enhanced Reporting allows work from Anywhere Growth Measuring
• Activity of Access Controls and Permissions Tools for Dashboard Accounting Integration Collaboration
• Application Administration

Secuvy

Secuvy is a cutting-edge cloud platform that streamlines and automates corporate procedures involving sensitive data. This solution aims to increase customer confidence and defend companies by reducing human errors, effort, and costs.

• Important Points
• DriftScanning technology for tracking changes
• simple and quick deployment?
• Data-driven procedures for privacy
• Determine critical information and protect it.
• categorize data automatically
• Risk assessment for privacy

Wufoo

Wufoo is a cloud-based form builder that makes it simple to create many types of forms, including payment forms, survey forms, contact forms, and application forms.

• Important Points
• Simple Online Form Builder Authentic Form Experiments
• Process automation
• developing and customizing online forms
• data evaluation

Examples of Industry-Related Use Cases for Salesforce Analytics Cloud

Tableau CRM, formerly Einstein Analytics, is adaptable to several industry verticals thanks to its dynamic nature.?

Let's analyze Salesforce Analytics Cloud's applications in terms of several industries.

Financial Services & Banking with Salesforce

• According to product choices and financial habits, customers are divided into groups.
• Assessing the risk (forecasting fraud and loan default)
• Monitoring the performance of real-time investment portfolios

Telecom-Specific Salesforce

• Monitoring of the performance of the network, including consumption trends, latency, and network uptime
• Channels and Representatives for Customer Service Analysis of evaluation churn

Learning with Salesforce

• Analysis of educational operations, such as how resources are used, where classrooms are assigned, and administrative procedures.?
• Monitoring alumni engagement (including participation, giving, engagement, etc.)
• Keeping tabs on students' performance

Energy and utility-specific Salesforce

• Like the generation and distribution of energy, and operational efficiency monitoring.?
• Upkeep & Repair of Machines Prediction
• Evaluation of Energy Use

E-commerce and retail Salesforce

• A forecast of sales
• Tracking and managing your inventory
• Examination of Customer Insights

CRM for healthcare and fitness

• Medical Trial Evaluation
• Efficiency in Operations
• Tracking and Management of Patients

For Real Estate with Salesforce

• Repair and upkeep of real estate Operation Monitoring Customer Engagement Tracking
• Real Estate Insights Analysis

Travel and hospitality software from Salesforce

• Monitoring operations, including staffing allotment and hotel room pricing.
• Evaluation of Client Response
• Comparison of Booking Trends

Manufacturing-focused Salesforce

• Quality Control of the Product
• Watching the production
• Tracking Shipments in Supply Chain Management
• tracking of the delivery time
• Quality Control of the Supplier
• Identifying production bottlenecks

Salesforce for the Public Sector & Government

• Resource Allocation Tracking for Public Infrastructure Management
• Monitoring of Public Participation

This is not much Einstein Analytics can be used in different industries due to its strong analytical capacity and adaptability.?

Conclusion

Salesforce Analytics Cloud assists businesses in increasing productivity, identifying pertinent trends, and enabling them to comprehend the reasoning behind data that has been found, examined, and processed by empowering users and marketing specialists.?

We hope this blog will be useful to you in learning more about Einstein Analytics' capabilities and advantages so you can use them to make wise business decisions.?

You can continue your in-depth research if you intend to use Tableau CRM. Of course, you need to have the technical knowledge necessary for it. Nevertheless, imagine you require help with your Salesforce projects since you have a different technical background. Then, to obtain Salesforce Analytics Cloud consulting services and increase revenue, you can work with a Salesforce development business.?