Salesfire & Leader Doors

Introducing, Leader Doors

Established in the early 2000s, Leader Doors has fast become one of the UK's largest online door retailers.?

Their site offers a wide range of doors to suit every taste and budget. As a brand, they are committed to providing an easy and stress-free buying process for customers during their home improvement projects.

The challenge

Leader Doors opened a discussion with Salesfire, looking to enhance on-site conversions, improve product discovery, and recover lost sales.

In a highly competitive eCommerce landscape, Leader Doors sought to enhance its online conversion strategy, engage customers effectively, and foster long-term loyalty. To assist with these goals, we seamlessly integrated our suite of innovative tools and strategies to transform Leader Doors’ eCommerce presence.

By leveraging Salesfire’s expertise, Leader Doors not only achieved impressive results but also positioned itself as an industry leader and set new benchmarks.

The solution

Leader Doors sought to expand its customer base and enhance retargeting efforts, prompting Salesfire to implement a comprehensive SMS automation strategy. Utilising data capture technology, we gathered both email addresses and phone numbers, paving the way for highly effective retargeting campaigns.

This strategic approach not only increased Leader Doors' customer base but also maximised its ability to reconnect with potential customers through personalised SMS retargeting campaigns, driving higher conversions and fostering long-term customer relationships.

Results achieved

Through Salesfire’s strategic solutions, Leader Doors achieved remarkable outcomes:

Expert support and collaboration

Salesfire’s managed service not only provided technical expertise but also ensured continuous collaboration. This partnership allowed Leader Doors to navigate challenges effectively and implement data-driven strategies for sustainable growth.

“Salesfire's cutting-edge technology has been a game-changer for Leader Online, propelling our online business to new heights. Their suite of on-site solutions seamlessly guides our surging traffic to the right destinations, resulting in remarkable conversion rate growth. The integration process was a breeze, requiring minimal involvement on our end, thanks to the expert hands-on approach of Salesfire's team."

Gary Murray , Head of eCommerce & Marketing, Leader Online mited