Sales webinar

Some of your leads are almost ready to buy. But traditional online selling might be lost on some prospects as they become desensitized to your calls to action, slogans, and increasing emails. So do a webinar for them. Treat it as another tool in your sales and marketing toolbox.

Go to your CRM and find a segment of customers who are interested in your offer and are in the consideration phase. They've seen your ads, visited your website, left their email addresses, and received marketing communications. Run a live webinar to address their doubts and help them make the final buying decision. Use surveys and Q&A in your webinar to get insights into what your audience likes about your offer and what is a deal-breaker. Use this knowledge to improve your offer – and close more sales.

Research consistently shows that 20-40 percent of webinar attendees turn into qualified leads.

What will a sales webinar do for your leads and existing customers who are thinking about your upgrades or add-ons?

Webinar features to use

? Presentation and Whiteboard – Show your leads what they could be getting if they used your product or service. Point out key information or statistics to back up your claim.

? Moderated Q&A – Give your prospects a chance to ask for more – the more information they have, the more likely that they’ll turn into customers.

? Call To Action – Display a pop-up to redirect your attendees to a custom sales landing page for an instant sale.

? Polls and Surveys – A survey at the end of the webinar is a great way to find out whether your sales pitch resonated with viewers and whether they want to receive more information or follow-up.

Is this type of webinar right for you?

Absolutely, if you believe that any of the below applies to you:

1. I have numerous leads and keep them organized. I’m looking for a way to reach out to all of them at once.

2. I have presentations or sales pitch ideas that I can share in a webinar using whiteboards, screen sharing and similar tools.

3. I’m ready to answer tough questions during a live Q&A with my prospects.