Sales Vs Marketing
Jeyaganesh Karthi Sundararaj Pandian
HR & Digital Marketing Trainee | MBA in Marketing & HR
Did you know that what is sales and what is marketing actually ?
Since we always say like sales & marketing like bread & jam but actually it is not at all same.
But they are different.
Sales is about the measurement of the revenue of the company.
But Marketing is to introduce the product with the different platforms that you have irrespective of all medium.
In today's digital era, analytics also plays a vital role in both the sales & marketing since we can do some calculative risks based on their numbers that we get.
But what should I do as a sales person?
This is an ultimate question for any individual to prepare themselves. More than getting into the target we have to advertise as an salesperson.
There is a thin line between the making them to buy the product VS forcing the product to buy.
If the consumer is not ready to buy the product at that moment don't force him to buy the product. Let the people go. But don't create an aversion with you and also with the product
MAKE THE MARKET READY AND THEN SELL THE PRODUCT -MAHATRIA RA
Check whether the product can be accessible in the market. Check whether the product gives the value to your target audience since they are making the fate of the product.
If the customer is ready to buy the product and can give a price then it means that you have created a good product lifetime value to that product.
The timeline of the purchase over the product is based on the demand on the day to day basis. Some products create demand based on the usage that they do in their routine.
Good Communication Skills:-
One of the mandatory skill sets as a sales person we have to convince the person by making them believe that the product you are showing will work. This can create a good impression in both the things like on you and also in the product that you are showing.
Giving the reliable message that will be suitable to the product will create a value addition to the individual since the people start to refer a guy
领英推荐
Know your Product:-
Sales is nothing but make it as a revenue to the product
EVERY COMPANY REVENUE BASED ON THE SALES AND MANY COMPANY PRESSURIZE THE SALES SINCE IT WILL BE DRIVING FORCE TO THE WHOLE COMPANY
Remember the above statement since it is crucial factors to determine how effectively your sales work.
Try to keep an individual target.
NEVER EVER CONSIDER ALL THE PEOPLE AS THE CUSTOMERS AND EXPLAIN YOUR PRODUCT SINCE THE PEOPLE WHO YOU SEE HAVE DIFFERENT PERSPECTIVE OF GETTING THE PRODUCT AND NO ONE IS READY TO BUY A PRODUCT EITHER YOU HAVE TO CHANGE THE PRODUCT OR THE WAY OF SELLING THE PRODUCT
Your time is precious and no matter how good your product the people may buy it or not but you have to consider the main point that is you are not selling monopoly product and you are always among the one of the products that are being available and there may be differences in the specifications
Marketing is nothing but the connecting the need of the customer by knowing your product which can create value to the target audience and making them in the state of delightful
Build a Good Relationship with the people:-
Always make a relationship with the people since it is actually reflected in the social media pages. We have to be a member in the family not literally since it can create a good image and can maintain a good relationship over the product and the person.
This should be a long term relationship and not a short term.
Tagging them in the social media can create a good bonding among themselves
FIXING A TARGET:-
Getting 110/100 in a sales is a most important thing. This is to achieve the sales target by increasing our potential. There will be no sales, less sales and high sales but you have to create a good image over the product and also as person since they can recommend the other people. But by creating good wrap based on their need there will be a possibility to buy a product. This creates a good loyal customer.
Rejection is one of the common factors that every sales person will face. Try to sort the which are the factors they saying NO and which are the factors that they are saying YES.
If you can create the Number of YES as a high then there will be high chances that you will close the sales definitely.
If they say NO try to have a valid reason but sometimes they DENY to give the true reasons. So based on their activity you can easily find out that who we can be the relevant Target Audience and who we shouldn't approach so that you can save your time, energy and words
Try to create a good retention with the people as a long term
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