?? In Less Than 3 Minutes, You Will Get:
- 3 Crucial Guiding principles you must take seriously to win 2024.
- 8 Sales Trends that you should take a closer look at and incorporate into your sales process.
3 Crucial Guiding principles you must take seriously to win 2024
As we dive into the dynamic landscape of 2024, one cannot overlook the transformative impact of asynchronous communication in the digital realm. The ability to engage in conversations beyond real-time interactions has become a game-changer. Prepare for the shift towards asynchronous conversations – where responsiveness doesn't necessarily mean immediate, but thoughtful and strategic.?
Moreover, in this digital age, the power of exposure to social media cannot be overstated. It's not just about selling a product; it's about building a personal brand, establishing credibility, and fostering connections. Whether through insightful LinkedIn posts, engaging Twitter threads, or captivating Instagram stories, exposing oneself on social media is vital to the modern sales toolkit. In a world where relationships are forged online, your digital presence is your storefront – make it inviting, informative, and authentic.
Fight your fixed mindset that you will not expose yourself on social media!??
Reflecting on 2018, I highlighted the crucial need for marketing and sales alignment, underscoring its pivotal role in business success. If you missed it, revisit the insights here. Today, the synergy between marketing and sales has become even more vital in our landscape, emphasizing that thriving together, not merely coexisting, is key.
8 Sales Trends that you should take a closer look
Reflecting on the need for marketing and sales alignment from 2018 to today, the landscape has evolved, setting the stage for exciting trends in 2024:
- Sell the Problem, Not Just the Solution: Demos should showcase a profound understanding of prospects' needs, building a connection by assuring them that their challenges are covered. (Nobody cares about you)
- Multi-Touch Approach for Building Relationships: In 2024, it's about more than a couple of attempts. Embrace a multi-touch approach to establish quality relationships, recognizing that being exceptional is the norm.
- Freemium to Kick-Start Conversations: Offering a free product version is not just a strategy; it's a conversation starter, allowing prospects to experience firsthand what your product can offer. (Trial, e-book, podcasts, etc.)
- Priority on Existing Customers: It's still easier to sell to existing customers than acquire new ones. Focus on nurturing relationships and providing exceptional value to those who already believe in your product.
- The Power of Personalization: Personalized (not name!) emails are not just a trend; they're a necessity. With significantly higher open and click rates, personalization is key to capturing and engaging your audience.
- Specialization in Vertical Markets: Salespeople are becoming experts in specific vertical markets, ensuring a deeper understanding of customer needs and enabling more targeted sales strategies. (Cut through the noise)
- The Rise of Sales Culture: Creating a sales culture that rewards collaboration, innovation, and customer-centricity is more crucial than ever. Success is about building a team that thrives together. Make sales management your priority to help you drive sales. (Prepare your Bulletproof Sales Framework)
- CRM Integration for Efficient Calling: Salespeople leverage their CRM not just for tracking progress but for making calls, seamlessly integrating technology for enhanced efficiency.
As we navigate the evolving sales landscape, these trends in 2024 are poised to redefine success in the world of business.
??? Work with Petra
Whenever you are ready there are 3 ways I can help you:
- I help Tech companies build a system for revenue growth, target the right audience, and close faster.?If you want to work with me, reach out?here?or send me a DM.
- I coach people on group sessions who want to run their Tech company with scalable, repeatable, and sustainable business on a solid foundation.?Book a free discovery call?here,?so we can see if there is a way that I can may be help you.
- Work with me 1:1 and build your SalesFramework?to generate more leads and make your own 90-day activity plan to Boost your sales.
