Sales Training Mistakes You Need To Avoid
Dr Amrit Karmarkar
Sr Manager Human Resources, L&D @ Zuventus Healthcare (Emcure Group Company) l Ex Cipla | Ex Alkem l Ex USV | MBA HR | PG Dip. T&D ISTD Award winning L&D professional | TEDx Speaker
In the fast-paced and competitive sales world, proper training is essential to stay ahead of the game. Not only does it help new employees to get up to speed quickly, but it also enables seasoned salespeople to sharpen their skills. However, it’s important to make sure you’re doing it right.
Here are some of the most common sales training mistakes you need to avoid:
1. Neglecting to understand your audience
One size doesn’t fit all when it comes to sales training. Everyone has different learning styles and preferences, so it’s important to tailor your training to your team’s needs. Find out what motivates them, what their strengths and weaknesses are, and adapt your training accordingly.
2. Using outdated techniques
Sales techniques are developing and evolving constantly. It’s important to keep up with the latest trends and sharpen your skills regularly. Make sure you’re incorporating social media, video, and other modern tools into your training, or you may find that your salesforce is left behind the competition.
3. Focusing only on product knowledge
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Product knowledge is essential for sales success, but it’s not enough on its own. Sales training needs to teach your team how to connect with customers, build relationships, and provide excellent customer service. The old “hard sell” approach no longer works, and the focus should be on educating customers and building trust.
4. Neglecting to measure success
It’s important to track how well your team is doing after your sales training. This will help you to identify areas where you can improve your training and make sure everyone is on track. There are several tools available that can help you to do this, such as sales performance software and customer feedback surveys.
5. Not providing ongoing training
Sales training is not a one-time event – it’s an ongoing process. To succeed in the competitive sales environment, it’s essential to continually improve your skills and techniques. Ongoing training can take many forms, from regular workshops to coaching and mentoring programmes.
By avoiding these common sales training mistakes, you can ensure that your team is well equipped to meet the demands of the modern sales world and achieve success.
Area Business Manager at Cipla Ltd | Ex- Dr Reddys's | B.Sc+PGDM (MBA) NMIMS
1 年Worth reading sir
Human Resources Management ? Team Management ? 13+ Yrs Exp ? Learning Management Systems (LMS) ? Quality Assurance ? E-Learning Content Development
1 年Great article,Dr Amrit Karmarkar ! I especially appreciate ?? your emphasis on tailoring sales training to the specific needs of the audience. To make sales training more fun and engaging, I recommend using games, simulations, and activities, encouraging collaboration and teamwork, and using real-world examples. Also, provide opportunities for salespeople to practice their skills in a safe environment and offer rewards for improvement. Keep up the great work! ?? I'm curious to hear your thoughts on the role of AI in sales training and it's potential to make sales training more personalized and effective.
AGM-Training
1 年True!! Continuous Feedback and Tracking post training is crucial to ensure sustain performance.