For the sales trainers

No two salespeople are the same.

You should coach them differently. If you're a parent and you have more than one child, do you treat them exactly the same? Of course, not! We've asked this question to thousands of parents and they all say the same thing,

-"We treat them differently."

This is the biggest disconnect we see with today's sales leaders. Salespeople and sales managers are on different planets. And it's usually because sales managers treat every salesperson the same. Ever wondered why your sales teams seem to be speaking a different language? "Salespeople Are from Mercury, Sales Managers Are from Uranus." The disconnect between sales reps and their sales leaders is over 1.7 billion miles wide.

Yes, you read that right.

When sales reps struggle, the reasons they cite are galaxies apart from the explanations provided by their leaders. Not a single reason overlaps. It's as if they're millions of light-years apart.

The key to bridging this astronomical gap? Understanding the unique Sales DNA of your salespeople. The secret lies in teaching and coaching your salespeople based on their unique qualities.