Sales tip of the day

Having a call to action is the key

Average hook with good content flops?

In my experience this is true across the board. Without a strong call to action the advertiser will not get the maximum benefit that they expect.?

I feel as though people are sometimes a little bit over the top with his/her ego and just having a smiling face in an ad does the trick .Not the case.?

A call to action can be the difference between money well spent or I am not interested in renewing an ad.?

As a sales “Professional” I all ways do my best to suggest some sort of call to action. This goes for the smallest home and garden ad all the way up to a new bank that is moving into town.?

Quite often simply mentioning the word “Free” somewhere in the ad has worked quite well. Free estimates, free consultation free checks with any new account works much better then the?

“Here we are” type of ads. The competition is fierce in this community the general public is constantly looking our for something better. ?They are however reluctant to try something new(Lazy, Set in their ways). Having a call to action can be the difference, ?every business can and should have one if a bit of consideration and cooperation is met between the Sales rep and the business owner.?

I believe that this would be in any sales positions general description for us it here is how ours reads:

Identify and qualify proper targets to develop into clients.

? Create and deploy an active battery of prospecting calls, face-to-face appointments, networking engagements on the targets.

? Plan and execute business development strategies to close. (This is an example of how to turn a prospect into a sale)?

? Develop and maintain strong client relationships.?

In?order for success here these 3 bullet points are key. Selling is not the what we do, we are here to help businesses evolve and?compete. We do not have a finish?line here so keeping up with current events and knowing the landscape makes a huge difference. Hopefully when?you drive around in your car or go downtown things will seem a bit different to you then they may have?before you started working for us. The sky is the limit!?

A strong hook with great content makes a world of difference.?Keeping it new and fresh will allow you to engage with your client and allows you to show your passion for?what we do here.?

I?don't?know about you but?I love to win.?

Taking a minute to learn about a business that you are calling on can go a long way. Take some time?to look business up online. You may find some information that can?help you when?you go on a sales call that will help break the ice or impress your prospective?customer.?