Sales Team Need More Cowbell?

Did you know that 89% of your competitive B2B sales and marketing teams used to generate leads? And, if that needs to be more convincing, 75% of B2B buyers are making purchasing decisions based on social media.?

In between those two facts is a gap. An opportunity. They must learn how to use LinkedIn to start conversations to lead to sales.?

More Cowbell? More Sales Conversations?

So, we must use more "cowbell" (a metaphor for content) to create more conversations from our social selling strategy.?

Instead of sporadically selling solutions in LinkedIn posts, consider using more content to lead to their answers. Content that helps to frame their research. Content that starts more conversations.

Stop Incorrectly Using LinkedIn to Sell

If you are a B2B sales leader and your team's social selling strategy amounts to searching on LinkedIn Navigator and scrolling through their clients' LinkedIn feeds, it's time to start using it to its full potential! To generate more conversations.

More conversations lead to more sales. If you're not actively engaging in discussions on LinkedIn, you're missing out on many potential businesses.

I encourage all sales professionals to step up their LinkedIn game. You can establish your brand, connect with potential customers, build a pipeline, and drive sales by starting more conversations.

So, it's time to get started! Share that industry insight you've been holding back, participate in those groups you've been lurking in, and reach out to those potential customers with a personalized message. It's time to show your LinkedIn network what you're made of!

58 LinkedIn Conversational Sales Triggers

If you lead a sales team and want to understand how to use the 58 conversational triggers to start more conversations, send me a LinkedIn DM. I've created an entire social selling lesson on using LinkedIn's sales triggers to say the right thing at the right time when you see the right opportunity.

Or, set some time with me to understand how a 5-part social selling workshop can improve the amount of sales conversations your sales team can have. You can schedule a time here: calendly.com/marketingthink

Remember, in the world of B2B sales and marketing, every conversation counts. So, let's make them rely on LinkedIn. You might even use a funny meme along the way.?

So if you're low sales conversations, the only prescription is more cowbell!?