Sales Strategy For Marketers Part 2
Bruce Hill
Corporate Sales Leader Customizing Training to Develop High-Performing Teams for Sustainable Business Growth | I makes sales simple for Startup Founders and Professional Services Businesses
Have a Clear and Simple Offer:
A compelling and easily understandable offer is crucial for capturing the attention of potential customers. Here are key elements to consider:
a) Unique Selling Proposition (USP): Clearly communicate the unique value your product or service offers compared to competitors. Highlight the key benefits and advantages that set you apart.
b) Simple Messaging: Craft concise and compelling marketing messages that resonate with your target audience. Use clear language and avoid jargon or technical terms that may confuse or alienate potential customers.
c) Tailor Offers to Customer Needs: Understand your customers' pain points and align your offers to address those specific needs. Personalize your communication to enhance relevance and appeal.
d) Pricing Strategy: Offer transparent and competitive pricing options that align with the perceived value of your product or service. Clearly communicate the pricing structure and any incentives or discounts available.
Good luck!
My name is Bruce. I believe one new skill will change your life! @newskillsnewyou we help you hear yes more often with out sounding salesy. We support service based businesses of all sizes. (We love tech startups) Helping them increase revenue and customer retention by making sales simple.
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