Sales Strategy That a Famous Brand Uses.

 Hermes has been in the French high fashion industry since 1837.

It specializes in RTWs, bags, accessories, jewelry, and perfumery. Who wouldn’t know the brand? It has even become the subject of a large chunk of imitation goods because of its popularity and branding.

Many big-time personas and celebrities would not miss having an item of this brand. Carrying the brand heightens your status. It has remained in its eminence for a very long time.

What is Hermes strategy? How do they go about their business? What makes them so in demand?

We will be discussing what sales strategy this famous brand employs and we’ll get to learn points that we could also use in our businesses. We will get to discover some secrets behind the business.

Whether you are in a small enterprise or in a large one, these strategies will give you a significant edge among competitors. It will maximize sales and in turn, scale your business.

Now, what method does Hermes employ? Well, for one, not many could easily buy the brand even if you have more than enough money to purchase various items at one time. We’ll get a little run-through of what happens when you go inside the store.

Walk into the store and say you want to purchase one of their bags. They will say no, they don’t have any.

At that same moment, you see another customer walk by with a newly purchased bag in the store. Even if you tell them you have more than enough cash and even a card, they will not give in.

You will have to purchase their accessories first, almost the same amount as their bags.

Later after many purchases, they will bring you to a small room and make you choose between a maximum of two bags, not even the style and color you prefer, but you’d choose and buy.

What are they doing here? They are delaying the sale. They make you get the one you don’t really prefer and make you come back for the one you really like.

It is a great positioning technique. You are only given one chance to buy a bag every six months. This technique keeps its value up. They make you wait, delay the sales cycle, and create the demand. It’s incredible how this affects their positioning and market demand.

(you might have leads but not the right people to close the call. book a consultation call to see, how we can close more sales for you. https://lnkd.in/dV5CrWj)