Sales & Sensibility: Unlocking LinkedIn Success

You never know the cut-off date for these things, but we'd like to add our Happy New Year to you bunch!

This month, we thought it sensible to discuss LinkedIn for a bit. While many see LinkedIn as merely an online resume, we view it as an invaluable relationship-building tool. By sharing our authentic stories and experiences on this platform, we transform LinkedIn into a vibrant community that informs, inspires, and connects.

Whether posting an update, commenting on content, or messaging a new connection, engage with vulnerability and verve.

One way to get better engagement on LinkedIn is through storytelling. You may be asking—why does storytelling matter so much? Here are some key reasons:

• Human Connection Builds Trust: We forge heartfelt bonds with our community by sharing our personal stories and lessons learned. This authenticity and vulnerability fosters goodwill and relatability.
• Memorability Sets You Apart: With so much information online, crafting memorable narratives ensures your message resonates. Let your personality shine through!
• Showcasing Personality Enhances Professionalism: LinkedIn is the perfect stage for showcasing our values alongside our achievements. Blending professional prowess with personal flair makes a winning impression.

Tips for Impactful LinkedIn Storytelling:

Start with a Strong Headline: Your LinkedIn headline is the first thing people see. Craft a compelling headline that encapsulates your unique story and immediately grabs attention.

?? Use Multimedia Elements: Enhance your storytelling with visuals. Incorporate images, videos, and presentations to provide a multi-dimensional view of your experiences.

???? Focus on Impactful Anecdotes: Share specific anecdotes that highlight key moments in your professional journey. Whether it's overcoming a challenge or celebrating a success, anecdotes make your story relatable and engaging.

?? Regularly Update and Evolve: Your LinkedIn story is not static. Regularly update your profile with new achievements, experiences, and insights. Keep your audience engaged by showcasing your continuous growth and evolution.

??? Engage with Your Network: Encourage interaction by engaging with your network. Respond to comments, share relevant content, and participate in discussions. This active engagement reinforces your narrative and strengthens your connections.

Keen to learn more about LinkedIn and its different capabilities? Continue reading.?

Check this out

We’re running a LinkedIn workshop on 5th March, 2024, Beyond the Basics: Crafting Your Impactful LinkedIn Narrative.

The workshop aims to help participants craft their authentic voice, implement strategies for building a diverse and supportive network, optimise their profile, build credibility through thought leadership and much more.

If you are eager to build credibility and influence in their respective industries or causes, are beyond the basics, and actively engage on LinkedIn at least once a week, then this is a brilliant workshop for you.

For more details, please visit our landing page below.

Do you have a question? Message us, and we will feature it in our next newsletter.

That’s it for now,

The Doqaru Team