Sales Sense Shot #3: Can Sales Trainers Actually Sell? (And Do Top Sellers Have What it Takes to Be Trainers?)

I get asked this all the time: “Alex, if you’re so good at sales strategies, why aren’t you out there closing deals yourself?”

Well, it’s not because I don’t love the game—I do. But here’s the thing: I’ve been training sales professionals in real estate since 2013. Back then, I was part of one of the biggest real estate firms in the Philippines, a company that pioneered townships and remains one of the wealthiest in the country. I’ve worked with industry leaders, and in 2019, while leading a sales training team at a different company, we generated over 2 billion pesos in total sales.

Along the way, I’ve had the privilege of working with some of the most impressive sales professionals in the business. Their success was almost mind-boggling at times—I would look at their numbers and wonder, how on earth are they doing it? Naturally, I did what any good coach would do: I asked. I sat down with them, interviewed them, and uncovered the techniques they were using to dominate the field. These insights, now integrated into my training regimens, have become game-changers for the people I coach.

Can Sales Trainers Really Sell? (And Can Top Sellers Become Trainers?)

One question I often get is: “Can sales trainers actually sell?” Here's the interesting part—I didn’t start out in sales at all. I began my career as a theater actor! But here's what I learned: the skills I honed on stage—communication, understanding human emotions, storytelling, and commanding attention—translated perfectly into the world of sales training. I may not have been a full-time seller, but I understand how to guide people to connect, persuade, and ultimately close deals.

On the flip side, being a top seller doesn’t automatically make someone a great trainer. Sales training isn’t just about knowing how to sell—it’s about understanding different learning styles, building strategies that can be tailored to diverse teams, and helping others unlock their potential. That's why I chose training. It lets me use my creative background and passion for communication to help others thrive in sales.

The Thrill of the Sidelines

Could I have jumped into full-time sales myself? Sure. But I found a different kind of thrill in coaching others. It’s like being a coach on the sidelines of a championship game. I could step in and play, but where’s the fun in that? Crafting the plays, calling the shots, and then watching my team execute them perfectly is where I thrive. Watching someone I’ve trained hit their targets feels just as good (if not better) than closing the deal myself.

It’s also about scale. One person can only close so many deals, but a team of well-trained professionals? The possibilities are endless. I get to create systems, teach strategies, and empower others with tools that keep working long after the training session ends.

Do I Want a Piece of the Pie?

For those of you thinking, “But Alex, don’t you want a piece of the pie?” let me put it this way: I don’t need to run a restaurant to know if the food’s any good—I’ve got taste buds for that! It’s the same with sales. I don’t need to be on the front lines closing deals to know when a strategy is working; I see it in the results of the people I’ve trained. Their success is my confirmation, and that’s more than enough for me.

Sales training has given me something selling alone never could: an ability to influence success on a much larger scale. Each time a trainee succeeds, it creates a ripple effect that impacts more people than I ever could alone.

A Journey Beyond Sales

Through my work, I’ve had the honor of representing my companies at national conventions and general meetings across the Philippines. These experiences have taught me that I don’t want just one win. I want to create a whole team of winners. I’m not in it for a single commission check—I’m in it for the ripple effect. Every time one of my trainees lands a deal, it feels like a win for me too. And that? Well, that’s priceless.

The Birth of Salesprudence

This passion for scaling success is why I started Salesprudence. It’s my way of giving back to the industry that supported me and helped me grow. I’m not gatekeeping any techniques or insights. Everything I’ve learned—from my experiences to the wisdom of top-tier professionals I’ve worked with—is available to you. And the best part? I’m sharing it all for free.

Salesprudence will give you proven sales strategies—especially in real estate—based on real-world experience. Whether you're new to sales or a seasoned pro, you’ll find practical tips and techniques you can start using immediately. You’ll learn the same strategies that have transformed average salespeople into top performers, without the fluff.

Let’s Cancel Out the Noise Together

Businesses might be disappointed because I’m giving away valuable sales strategies for free, but I’m okay with that. I’m not just here to offer tips—I want to build a community of sales professionals who support each other. Sales Sense Shots is your go-to for actionable, effective strategies that help you succeed.

So here’s what I ask: if you find value in this newsletter, if even one idea sparks a new strategy for you, share it with someone who might benefit too. Let’s build a ripple effect of success together. You’ve got everything to gain, and I’m right here with you, helping you become the best version of yourself—one edition at a time.

?? Ready to level up your sales game? Like, share, and comment on this post! Let’s grow together as a community. I’d love to hear about your own sales journey and the challenges you're facing—your story could even inspire the next edition of Salesprudence. Let’s connect and support each other on this path to success.