Sales Script vs Wing It - What's better for your business?
Simone Severino CSC
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In a busy city, a salesman sits in a café with his coffee and notebook. He thinks about whether it's better to stick to a script or talk naturally during sales. Each chat he's had feels like a balancing act between following a plan and being spontaneous, all while hearing the café noise around him.
Here's the debate of scripted versus spontaneous sales tactics, as a salesman ponders his approach over a cup of coffee in a bustling café.
Watch the full video here:
Perceptive Difference: Witness firsthand the clash of perspectives over the essence of sales communication. Dive into the nuances of scripted precision versus the art of strategic spontaneity. Each viewpoint is a window into the diverse tapestry of sales methodology, offering invaluable insights for novices and seasoned professionals alike.
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Practical Wisdom: Beneath the surface of this debate lies a treasure trove of practical wisdom. Alex's fervent defense of scripts unveils the meticulous craftsmanship behind effective dialogue structuring. Conversely, I emphasis on adaptability unveils the dynamic nature of customer-centric engagement. Every word spoken is a gem of strategic acumen, waiting to be discovered by those hungry for sales mastery.
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Personalized Revelation: In sales, there is no one-size-fits-all solution. As the discourse unfolds, listeners are encouraged to reflect on their own sales personas. Are you seeking solace in the structured embrace of a script? Or perhaps, you find liberation in the fluid dance of strategy? Emerge not only enlightened but empowered to chart your own path to sales excellence.
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President & Chief Revenue Officer @ IES Women in Sales Leadership (WISL) | Board President | Speaker | Business Development Strategist | Mentor | Sales Advisor | Helping Companies Elevate More Women into Sales Leadership
9 个月Simone Severino... Having a structure for your sales calls sounds like a great idea, so you make sure you don't miss anything critical like confirming next steps, or asking for the sale. Almost six-sigma like. It's when things get too formulaic that I think something is lost.
CEO of Jetlaunch Publishing | 18x Bestselling Author | Creator of the Book Wealth System
9 个月Deciding between using a sales script or winging it can really shape how conversations unfold.
LinkedIn Top Voice, Virtual Executive Presence Training & Assessments for Sales & Leadership | Presentation and Demo Skills | Award-Winning #Sales Author | Professional Screen Actor
9 个月As an actor I can attest that it is not a choice between "winging it in order to be natural" or use a script and sound "unnatural". You only have to watch your favorite tv show or movie to see that with proper training and techniques you can bring words you didn't write conversationally and with your own personality and conviction. The problem is we give sellers scripts and we don't teach them the techniques of how to use them.
Digital Marketing Expert | B2B Digital Marketing Strategy | Marketing for Manufacturing and Construction | WordPress Website Design/Development | Content Creation | Email Marketing Automation | SEO | Speaker | Podcasting
10 个月Having a standard process for a sales call is important for any business.