SALES REJECTIONS ARE NOT PERSONAL

We established last week the relevance of sales in any business. To achieve your primary aim of doing business, you must exchange value (product/service) for value (profit). Despite this importance, the selling skill is not exactly inborn, it is a skill it can be learnt and mastered.

Consider selling to be a muscle that when exercised would become stronger. Just like during a regular exercise, the pain of exercising can be likened to the?REJECTIONS?that are found in the selling process. There is a saying that “everyone is not your customer”, a good salesman must spend over 70% of his time prospecting and qualifying potential clients. Your ability to qualify your clients will reduce your chances of rejection.

Wait a minute! Let us get something out of the way. Potential customers have many reasons to decline your sales offer and they could all be valid. Some reasons include that they have no money, they did not include your product/service in the budget, they may have a suitable alternative, or they are simply not interested. You need to understand that IT IS NOT YOU THAT WAS REJECTED, it was YOUR OFFER. Rejection does not mean you are a terrible salesman, it also does not mean your product/service bad either. See it as the prospect saying that they are not convinced enough to make the sacrifice of letting go of their money.

Money is a powerful tool. People feel more powerful when they have money to pay for certain privileges that they want. Buying for them is letting go of this power, which we believe many would not if they are not convinced they have to.

?Brian Tracy said, “people do not buy products/services, they buy solutions to problems”.

Your role is to move potential customers from the “I am not interested” level to the “I am interested” level by showing them that your offer is a solution to their problem. Success here is tied to different factors ranging from your prospecting to your sales presentation and closing skills.

Always remember this... “rejections are not personal”... learn to accept them as part of the selling process.

Always remember this “rejections are not personal”, learn to accept them. If you cannot, then you may have chosen the wrong career path. Focus on solving more problems for your existing and potential clients, improve your prospecting and sales presentation, and do not give up on your abilities as a professional salesperson.

Have you been rejected in your sales process before? how did you handle it? Let us know in the comment section.