The Sales Prospecting Gauntlet

The Sales Prospecting Gauntlet

Avengers Infinity War has been a HUGE hit since coming out just over a week ago. There will be no spoilers in this blog so if you haven't seen it please feel safe in reading on!

The story of the film, and in fact the story of most Marvel films that have been made over the last 10 years have centered around this key storyline

The evil titan Thanos is on a mission to find 6 infinity stones. Now when the universe was created, 6 stones were blasted across the galaxy, each with immense power. No mere mortal can hold these stones but brought together they have the power to destroy everything.

Thanos has the Infinity Gauntlet, a special glove that would allow him to hold and harness the power of all 6 infinity stones together for total domination (if he can find them all).

Now, this got me thinking about how this is EXACTLY what is happening in the sales industry right now!

Instead of infinity stones, however, we have powerful Sales Prospecting Stones.

  1. The Phone Stone
  2. The Email Stone
  3. The Social Selling Stone
  4. The Referral Stone
  5. The Networking Stone
  6. The Video Stone

Any sales professional who can harness all of the prospecting stones together has the ability to yield the ultimate sales prospecting power!

On their own, each method of sales prospecting is powerful and effective. However bringing them all together is the only way to generate MAXIMUM results. Every sales professional has the ability to yield them all together, the challenge is to use them properly you'll need to learn how to use them.

The Phone Stone - To use the phone stone to its full power you'll need to learn how to effectively cold and warm call. You'll need to master objections on the phone, learn how to earn more time on the phone and progress conversations on the phone.

The Email Stone - To use the email stone you'll need to learn how to write engaging email subject lines, how to write effective engaging emails, how to overcome objections via email and how to leverage email to move a sale along.

The Social Selling Stone - Using the social selling stone is often a challenging one for salespeople because it's a new platform. Salespeople will need to learn how to build a personal brand, connect effectively, send engaging messages, create engaging content and so much more.

The Referral Stone - A simple stone to master but one often ignored by salespeople! To use this stone you'll need to be confident in building strong relationships and confident to ask for referrals from your customers.

The Networking Stone - Another powerful stone but again required the confidence to walk into an event and start a conversation with anyone. This isn't about sales pitches but about qualifying and building relationships. Then you'll master the networking stone.

The Video Stone - The final and most difficult to find stone. Salespeople will need to learn how to leverage video effectively both as a form of content and as a form of prospecting through email integration.

Master them ALL and use them together, and well you'll soon see just how effective your sales prospecting gauntlet will be! I've seen sales teams delivering over 20% more results by all of the sales prospecting stones together whilst making 20% calls.

All you need to do is learn all of them, master all of them and use all of them together!

Thank you for taking the time to read this blog! If you enjoyed this post please click LIKE and click SHARE to share it with your network. Please also take time to read some of my other recent posts.

About the author: 

Daniel Disney is the UK's leading sales writer and social selling expert and is also the Founder and Owner of The Daily Sales. With over 180 sales blogs written over the last couple of years read by millions, Daniel has become a source of knowledge, motivation, and inspiration for salespeople all over the world.

Daniel now delivers his hugely popular Social Selling Masterclass across the world helping sales professionals and sales teams leverage social to its true potential.

Tickets are selling fast for all dates! For full details, agenda and to book your place just follow the links below:



Stuart Little

Empowering Businesses & Professionals to Achieve any Goal using the INSpire & INSession Experience | AI for Sales Enabler | LinkedIn? UX Designer I Creator of THRIVE - Connecting Talent with Success

6 年

Yes, I really like this. It's only when you combine the elements that you get the reward, individually they have merit but combined they bring exceptional results - #socialstone

回复
Kenny Madden

Helping sales teams with customized insights and analysis for those who plan, buy, or sell media.

6 年

#socialstone ???? great great post

Anuj Narang

Content | B2B Sales | Unflitered

6 年

good analogy ! worth a read

要查看或添加评论,请登录

社区洞察

其他会员也浏览了