Sales Professionals, Unlock The Storytelling C.O.D.E.
Michael Davis
Author, Keynote Speaker, Presentation Skills Coach | High Impact Communication Skills for Leaders and Sales Professionals | In-person and virtual speaking and coaching
Your Key To Narrative Impact And Influence
Think about the last time a single statistic truly stuck with you.
Maybe it sparked some insight, but most facts and figures?
They slip by, quickly forgotten and rarely leave us feeling engaged.
Why Is Data Quickly Forgotten?
Human brains aren’t wired to connect deeply with raw data—they crave stories. When we’re given just numbers, as you can see in the image on the left, only the brain's language and recognition areas light up. It’s a limited response that rarely leaves a lasting impression.
But stories?
They’re a different experience altogether. I call this triggering the ‘Storytelling C.O.D.E.’ A well-told, sensory-rich story taps into the listener’s world and releases a cascade of neurochemicals. We get:
C — cortisol for focus
O — oxytocin for connection
D — dopamine for anticipation
E — endorphins for joy.
Now, look at the difference in the image on the right. Storytelling engages every part of the brain, which creates a full sensory experience that resonates long after the story ends.
So, the next time you’re looking to make an impact, skip the stats. Unlock the Storytelling C.O.D.E. to bring your message to life.
Need Help Unlocking Your Story’s Impact?
If you’re ready to move beyond dry data and unmemorable facts, I can help. Imagine your next audience captivated and fully engaged with your message.
Book a call with me, and let’s talk about how together we can transform your message into one that resonates. To schedule your complimentary call, click on the link in the comments box.
Grow Revenue 7 Fold In 7 Years | Essential Presentations In Fifteen | World class ZOOM teams | Fiduciary Leadership: Grow your teams to solve the impossible | Enterprise Leadership Growth Expert
2 周Great information!
I help company owners realize the maximum value of their company by improving their revenue generation capability. I help owners enhance their sales management, methodologies, processes, teams, and messaging.
3 周Love it! This post brilliantly captures the power of storytelling for small businesses and solopreneurs aiming to stand out. Data alone can inform, but stories engage—and in B2B sales, that connection is invaluable. Activating the brain’s “Storytelling C.O.D.E.” adds an emotional layer that facts alone can’t achieve, creating a lasting impression with clients. For those of us helping businesses grow, this is a great reminder to go beyond stats and speak to our clients’ aspirations and challenges. Anyone else find storytelling has been a game-changer for connecting with clients on a deeper level?
Helping Business leaders and Educators build Championship Teams. | Keynote Speaker, Workshops and Coaching | Author
3 周Love the acronym Michael. Storytelling is so essential in being a powerful presenter. I am actually sharing a presentation to a college class tomorrow on how to be a more powerful presenter. Keep up your wonderful work!
Professional Speaker | Author | Training F250 Leaders in Science & Tech | Helping You Tell 'Stories that Stick' w/ Confidence that Captivates. Become a top 5% Leader in Exec Comms.
3 周Michael Davis - boom, nailed this! I just finished footnoting a part in a book chapter with the CODE hormones - it's for REAL. Stories pack a punch by lighting up the brain, literally.
I heard this is where the cool kids are. Humor and Storytelling Expert, Executive Coach, Showrunner, Executive Producer, Head Writer of Emmy Nominated Television Series. Cried Twice During "Rudy."
3 周Most people only remember BIG stats and BIG numbers. But most people remember most stories, and if they're good, they're unforgettable.