Sales Professionals with “Sales Plan”

Every organization has got various functional divisions. Sales is one of them which plays a very important role in a company's growth.

At the end of the day in any organization what matters most is the “sales figure” and hence it is very important to achieve this “sales figure” within the “decided timeline” .

Now in any organization, sales professionals are responsible for these “sales figures” within the assigned area and hence they mostly function around increasing sales output in terms of revenue.

Sales mostly depends upon various factors such as Demand, Trend, Social impact, Alternative Options, Competition etc, but apart from this the most important part we usually don’t consider is that how can Sales Professional with Proper Sales plan can make a huge impact on selling.

In today’s post I will be focusing more around explaining how “Sales professional” should build a good and effective “Sales Plan”

By developing a proper sales plan, one can be able to set a benchmark where we are at and where we want to go. This can be achieved in following steps:

1. Sales Target - Most of the organization has got yearly and monthly sales targets to be achieved. Most of the blockers or complications are observed at the end of the month and thus sometimes it becomes difficult to achieve this. For overcoming this problem, we should divide the yearly and monthly targets into small achievable units and thus setting up weekly achievable targets plans. While doing so, if any issues are encountered, we will be able to resolve it in that particular week itself and thus focus on remaining part of work. This also helps to reduce the End of month sales stress.
2. Sales Strategy - There are standard strategies designed by an organization for a Sales unit. Most of the times at individual level, it becomes difficult to follow these and hence one need to create your own strategy as per the customer profiling and also keep on updating the strategy based on market requirements.
3. Customer Profiling - This is very important before approaching a customer for your product. Collecting customer’s information around their like and dislikes and interests will help you to deliver appropriate and the right product which customer is looking for.
4. Sales Execution - This involves actual action taken to accomplish a task which includes proper selection of product for customer, setting up and sharing appropriate pricing detailing, product restructuring based on customer needs, detailing product features and usage to customer with demos, working on feedback received from customer.

Please feel free to add your points in this.

Happy Selling!