Sales Professionals Build Healthy And Meaningful Relationships, Are You?
Larry Levine
In a world of empty suits, I’m leading a movement of authenticity, integrity, and trust inside the sales profession
"Business happens over years and years. Value is measured in the total upside of a business relationship, not by how much you squeezed out in any one deal."
Mark Cuban
According to Gallup, an analytics and advisory company, competing on price is a losing (and unnecessary) strategy to earn business. Instead, building business relationships is the X-factor for winning more business.
Therefore, if you want client relationships, crave relationships and this means something to you, then you must be direct and intentional about it.
Relational business matters and your social capital has now become one of your most precious assets.
The late great Zig Ziglar said, “If they like you, they will listen to you. If they trust you, they will do business with you.”
Relationships create loyalty, relationships create partnerships and relationships create referrals.
I'm here to inform all those in sales... just because people buy something from you and then you occasionally "check-in" with them, does not constitute a relationship.
Think about the following and let it sink in for a moment...
Transactional conversations lead to transactional relationships, which will always be replaced by a better transactional conversation.
A healthy relationship is when two people develop a connection based on:
Relationships are a necessary part of healthy living, but there is no such thing as a perfect relationship. Relationships take time, effort, patience, respect, giving and caring.
Client relationships are a necessary part of a healthy business.
In healthy relationships you:
Stop and think for a moment... What makes a great client business relationship?
I'm deeply concerned that the concept of a client business relationship has become lost inside the sales world.
There's minimal, insignificant depth and genuine meaning. The walk doesn't match the talk.
What many in sales think is a relationship, may not be what it really is.
I believe that before anyone in sales throws the phrases, "We have great client relationships" or "We love our clients" on the business table and out into the community, they should give some serious thought as to what it really means to them and how they will execute on it.
“So, get to know your customers. Humanize them. Humanize yourself. It’s worth it.”
Kristin Smaby
BUSINESS IS PERSONAL
Marcus Lemonis is a self-made millionaire, the host of the CNBC show "The Profit" and the CEO of Camping World. He refuses to believe business isn't personal and has often been quoted, “This idea that business isn’t personal is total BS. Business is personal,”
He goes onto to say, “I’m a big believer that in business, consumers will rally around a cause or a story or some personal connection that they have,” - “People like to do business with people. It’s OK that you amplify who you are, that’s how I make a connection with you [as a consumer].”
I encourage all you to hone in on personal...
It's time to wake up and stop taking advantage of your most precious asset, your clients!
领英推荐
I'm massively concerned with the weak relational skill set that many have in sales.
It is unfortunate and why I believe many of you are babysitting (at best) your customers until someone else comes along who truly values what it means to be in a business relationship.
"Truth is in the eye of the beholder"
MEANINGFUL AND HEALTHY RELATIONSHIPS MATTER
True professionals build meaningful relationships with their clients. They get it! To build meaningful relationships, they understand as humans we crave and value relationships.
Credibility and true meaning provide:
Relationships are a part of human nature. It's wired in our DNA.
"The more you give, ultimately the more you receive."
Are you personally engaging with your clients?
Are you authentically investing in building meaningful relationships?
HEALTHY BUSINESS RELATIONSHIP
Just like a marriage, businesses that are built around partnerships?tend to have a better chance of success than those that aren’t.
Care and compassion are how we connect
Compassion helps forge strong bonds. Letting your clients know that you will be with them every step of the way, no matter what, can go a long way in the success of any business partnership.
Meaningful relationships are built on transparency.
Being compassionate requires trying to understand things from the other person’s point of view before reacting.
According to the American Psychological Association,?"about 40 to 50 percent of married couples in the United States divorce."
What are you doing right now to ensure your client relationships don't end in a divorce?
Marriage problems are relationship problems, they are the result of how two people interact with each other. You may abandon a troubled marriage, but you will still bring the way you interact with others along with you.
Mark Gungor,?Laugh Your Way to a Better Marriage
Think of the following relationship equation with every one of your clients.
Engage + Excite/Conversation x Caring = Meaningful relationship
I understand, I get where you all are coming from. Every day, I walk in your shoes. I am fully?committed to helping your sales team integrate social aspects and heartfelt strategies into?your?current sales process?to grow new business. I want you to get results. This is why I am passionate about doing this the right way, the genuine way, the authentic way! It's about understanding value before visibility.
Selling From the Heart is making a difference! I poured my heart into every page of this book and I think you're going to love it.?You can find it on Amazon in paperback, kindle and in audio. You can click on the book image below and this will take you to Amazon.
In a world full of empty suits, I'm passionate about helping sales reps succeed by getting valuable before they get visible. I help sales teams understand the true value they bring to the market.?
I appreciate getting the opportunity to share my stories. Integrating the use of social and sharing my story on LinkedIn was my “game-changer” in the highly competitive office technology world. With great pride I transform, challenge, coach and inspire sales teams to grow new business by helping them share their story and how they communicate it out by integrating the use of social inside the sales process. You can follow me on?LinkedIn,?Twitter,?Facebook?and on my podcast by clicking on?Selling from the Heart.
Helping Publications By Being More Than A Printer By Bringing Value Through Problem Solving, Ideas, Sales Mentoring
3 年Well put Larry!
Sales Leader | Senior Mechanical Sales Engineer | Army Veteran | Manufacturing | Mechanical Power Transmission Equipment | Bulk Material Handling | Conveyors | Bearings
3 年Definitely! Thank you for sharing! ??
Should have Played Quidditch for England
3 年One of the benefits of social media is that you can scale your handshakes and relationships.
| Sales Leader | Entrepreneur | Business Development |
3 年Thank you Larry Levine - Selling From The Heart for sharing your great insights. I would add that there are five key strategies that would help companies weather current crises and preserve their bonds with their clients. ? ? ? Humanize?their company ? Educate?about change ? Assure?stability ? Revolutionize?offerings ? Tackle?the future These strategies are part of what we call the?HEART?framework of sustained crisis communication. It provides guidelines on what to say — and what not to say — to customers during sustained crises. It emphasizes making current and potential customers aware of their company’s plan for supporting them and providing new value that they might require. The key here is to signal that?their company is taking ownership of the situation, as much as possible, rather than allowing the situation to take ownership of?their company and its valued customers. With the right customer-centric attitude and an awareness of what people need right now, companies can emerge from this crisis having strengthened their relationships with customers.