Your Sales Process: A Myriad of of Unturned Stones.

Your Sales Process: A Myriad of of Unturned Stones.

There are many reasons you didn't close that last deal, the number 1 reason you didn't close that deal? Your competitors did better, they won the deal. Your sales process broke down somewhere along the way. It was not your product. It wasn't the competitors product. It wasn't budget, the industry, market, change in leadership, timing, project priorities, etc., etc., etc. Somewhere along the way, we as the quarterbacks of our business and deals, dropped the ball and left stones unturned. So where's the breakdown happening? The answer lies in the journey – the journey you take your prospect on through your sales process. Did you truly leave no stone unturned?

You are the quarterback of your business and your deals. You call the plays, orchestrate the strategy, and ultimately guide outcome. Even Tom Brady fumbled 134 times, and had 260 personal turnovers throughout his career. In sales, fumbles and turnovers translate into lost deals.

The good news is, these missed opportunities/unturned stones, can be addressed through an intentional, proactive and meticulous sales process. A question I often ask myself is: "How Bad Do I Want To Help This Customer?"

Thorough a deep look at internal planning, processes, systems, and strategy, I can begin to execute effectively and start to build and demonstrate value for my prospects and customers. A true partnership, approach product agnostic that emphasizes value and expertise. First, we must change our mindset and be done with the status quo ourselves, for once and for all. It's time that we embrace change and cultivate a mindset of training/education/development. We need to get back to building strong value propositions, practice objection handling, and prioritize consistent communication.

An effective sales process, is a powerful tool that demonstrates trust, value and quantifiable results to your prospects.

Here are a few Items (Unturned stones) your AE's might miss throughout the sales process:

Qualification:

  • Not thoroughly vetting a prospect's fit for the product or service. (Are they the right decision-maker? Do they have the budget and authority?)
  • Failing to identify all relevant stakeholders involved in the buying decision.

Needs Assessment:

  • Rushing the needs assessment process and not fully understanding the prospect's challenges and goals.
  • Focusing solely on the prospect's current pain points and missing underlying or long-term issues.

Value Proposition:

  • Presenting generic features instead of a clear and differentiated value proposition that directly addresses the prospect's needs.
  • Neglecting to quantify the value proposition with metrics or case studies demonstrating ROI.

Objection Handling:

  • Being caught off guard by objections or offering weak, generic responses.
  • Failing to actively listen to the objection and address the underlying concern.

Communication:

  • Inconsistent communication, leaving the prospect feeling uninformed or unimportant.
  • Failing to tailor communication style to the prospect's preferences.

Follow-up:

  • Not following up consistently after meetings or proposals, leading to a loss of momentum.
  • Not strategically tailoring follow-up messages to address specific concerns or next steps.

Decision-Making Process:

  • Not fully understanding the prospect's internal buying process and key decision-makers.
  • Failing to address potential roadblocks or influencers within the prospect's organization.

Closing:

  • Not presenting a clear call to action or next steps at the appropriate time.
  • Giving up too easily on closing the deal without exploring all options.

Addressing these items in your sales process, your AE's will be effective quarterbacks in every deal. Remember, it's not about your competitors or external factors – it's about your ability to navigate the sales journey and ensure you've presented a compelling solution that addresses the prospect's greatest needs. Let's embrace the power of a thorough and well-honed sales process to consistently turn prospects into loyal customers.

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Until then, Happy Selling!

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