Sales planning for a strong business year

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Sales planning is a rigorous and often the first action item for organizations in order to meet their revenue goals. But small business owners and solopreneurs get involved in wasted efforts and duplication of tasks because they are not approaching sales planning as a process-driven exercise.

What is Sales Planning?

In simple words, sales planning is a process of organizing activities that are mandatory to achieve your business goals.

Goal setting is easy. Planning is hard. And following the plan is harder.

And that’s why many entrepreneurs find themselves making Big. Hairy. Audacious. Goals. but fail to follow through with them and achieve them. The prime reason for such a lag is that we are not natural planners.

We talk a good game, but nothing happens until we’re accountable. Without a written plan, it’s just talking.

You’re 42 percent more likely to achieve your goals if you write them down on a regular basis.

So a sales plan becomes the strategic document that helps you stay committed to your goals, follow the growth strategy, and monitor progress. Sales planning becomes the process of developing your sales plan. The thing that helps here is a systematic tool, a Personal Sales Planner, that enables you to take disciplined and diligent actions on a continuous basis in order to achieve your goals.

The four pillars of a strong Sales Plan

Taking a holistic approach towards sales planning can quadruple your efficiency and double your income. This approach has four pillars to it

Mindset and motivation: the foundational piece of whatever you do in your business and how you approach selling.

Strategy and implementation: without an agile execution, the most robust growth and sales strategies will fail to deliver results

Tracking and monitoring: persistence and perseverance prevails when it comes to business success

Review and reflection: what gets measured gets improved

Doing a 30-60-90 day format of sales planning is ideal for solopreneurs because business scenarios are very dynamic. And while one needs to have a bigger picture and vision for the long term, planning should be done for the short term in order to have the right amount of flexibility and discipline.

I am sharing Thirteen steps to strong sales planning based on the 4 foundational pillars

Listen to the full episode to know the 13 steps of sales planning here: https://www.roshnibaronia.com/sales-planning-for-solopreneurs/

Tell me in comments :

What is your biggest hang-up when it comes to sales planning?        

Thank you so much for reading and subscribing to this newsletter! I am always eager to hear feedback and suggestions for future topics that you would like me to write or podcast about.

You can know more about me at roshnibaronia.com or just drop me a message over Linkedin. And if you wish to know how I can be of service to your sales and business growth, I am just a message away :)

You can get your free Digital Sales Planner using the promo code NY2022 at this link https://app.simplegoods.co/i/XHGCJMRJ

Offer is available only till 30th January 2022