Sales Pitching Vs Value Proposition

Sales Pitching Vs Value Proposition

In my meetings with various clients and potentials, usually the first question that they ask me is "What are you trying to sell me today?" My reply is "Nothing! i am not in the business of selling. I am in the art of adding value to businesses and organizations". The common reaction i get is an intrigued look with the person asking me to explain further. I can only imagine the thought one must be thinking of how my company - in the security industry, add value to businesses?. Thus for those of you who are either intrigued, potential and existing clients i put forth my value proposition before you. 

"At Shoreline Technologies, our services are specifically designed and optimized for Business and Organizations that have assets of value including but not limited to People, vehicle, machinery, buildings and properties, and especially those business that have high monthly security overhead costs, unidentified threats and risk areas due to poor or unprofessional Security risk assessment and ineffective and incompetent security measures and systems in place to deal with risks and threats, all of which does more damage than good to businesses.

Our solutions incorporate leading global security technologies that provides or helps your business reduce security monthly overhead costs, intelligently & informatively Mitigate threats and risks and Increase the efficiency and effectiveness of your security systems.

We differ greatly from our competitors because of the level of solutions we offer - period. Given the fact that we are experts in our field and have been so for the past decade, we take the time and effort to ensure we understand the needs of our clients which enable us to provide advanced solutions to secure clients assets within budget. We foster long term relationships in comparison to immediate short term monetary gains. We use high quality products, we boast industry trained and qualified technicians and impressive clientele and facilities that operate 24 hours 7 days to cater for any and all security needs of our clients when and where they need it.

So then i ask you, what are your high value assets? and what measures do you have in place to ensure its safety and security? and are you honestly satisfied with what you have right now? and do you believe and feel it needs to improve to meet your needs and requirements?"

 Comment and Let me know what you think.

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