Sales Performance Insights for Life Sciences
Performance Development Group
Sales Performance Transformation Solutions for Life Sciences
FREE REPORT
Discover New Insights into Sales Coaching that Will Surprise You
Do sales leaders and sales reps view coaching the same way? Do their priorities align? What types of coaching are sales reps in the industry receiving? What is one key coaching area your sales reps want? Discover the answers to these questions and more in PDG's 2024 State of Coaching Report. We surveyed 127 managers and 217 sales reps from over 200 life sciences companies. Our goal? To learn what's working, what isn't, and ways to improve and drive sustained growth in the dynamic life sciences sector.
SALES COACHING
Driving Sales Execution Excellence in Life Sciences
Achieving execution excellence in life sciences sales can seem like a lofty goal, but it will be less daunting if you think of it like planning a long road trip. Just as you would map out the route to arrive safely to your desired destination, your strategy, goal-setting, coaching, practice, and accountability all seamlessly work together to drive each team member closer to their target. ?
SALES COACHING
The Differences Between Sales Training and Sales Coaching in Life Sciences
Despite seeming obvious, the nuances between sales training and coaching can often be unclear. According to PDG’s recent 2024 State of Coaching Report, while 100% of managers claim to regularly coach their direct reports, only 49% of sales reps reported receiving coaching. The stark contrast raises questions about the disparity. This article reveals the distinctions between training and coaching and bridges the knowledge gap to empower managers to cultivate an effective coaching culture essential for success in life sciences sales.
PDG NEWS
Solution Architect to Enhance Life Sciences Sales Performance
Performance Development Group (PDG) is excited to welcome Michael Ratican to its team as a Solution Architect. With over 30 years of experience in biopharma, including roles at Amgen Inc., and founding e(three) Consulting LLC, Ratican brings a wealth of expertise in learning and development, marketing, and product management. His passion for enhancing the patient journey aligns perfectly with PDG's commitment to excellence in life sciences sales performance, promising innovative solutions for commercial teams to strengthen customer relationships and outpace competition.