Sales is: Creation (Part 1 of 4)
Tony Lenhart ??
Sales Drummer ?? | B2B Sales Therapist & Problem-Solver | Fractional Sales Leader & Growth Strategist | Partner @ SEG | Speaker
IDEA: Sales is a creative act.
In life, we create Love. Community. Meals. Music. Movements. Meaning. Stories. Legacies.
A potter molds, a painter fills their canvas, a grandmother makes her homemade sauce - we are all born creators.
Insert whatever verb you want - make, begin. launch, start. It's all creating.
In sales, we create:
Art is making something out of nothing and selling it. - Frank Zappa
Many children dream of becoming artists. At some point, we begin to believe otherwise. Someone laughed at your drawing or thought your creation was weird. You tucked it away and started to believe that you were not creative.
Yet...from the wheel to A.I., we keep creating - always. By default, you are creative - don't tell yourself any different.
Since you can create - you can sell. The more creativity you use, the better.
Approach conversations with prospects as a joint effort to create something amazing! Don't go sell - go create.
Rhythm: Tap into your creative energy this week. Cook a new meal - Doodle a 3D image - Pick up that guitar - Journal three pages each morning - Make plans to do something "creative" that you LOVE. Channel that energy and unlock creativity (and fun) in sales.
Read Part 2: Sales is a Transfer
Additional Learning:
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