Sales is NOT a Numbers Game.

More traffic helps. Increasing the sales conversions from your existing traffic is more effective and long lasting.

After all, your potential customers want to buy. That is why they interact with you.  All they hope for is that you’ll offer them enough confidence to buy from you.

Sales are the result of your customer’s confidence in you, their every interaction with you are the cause. You can’t improve the result if you don’t improve the root causes in your selling system.

In order for you to reach your goals, your customers must achieve theirs first.

It’s not your selling process that needs improvement. It’s the customer’s buying process that matters most. Your selling system is every interaction with a potential or actual customer. Every part of your selling system must align with the customer’s buying process. In any persuasive system nothing is neutral. Every interaction either increases or decreases the customer’s confidence in your business.

Persuasive momentum is the force that allows customers to navigate the selling system you’ve created. Every step, every interaction, is an opportunity. Many of those steps aren’t deliberate, they are the result of how your organization evolved. In every interaction customers have explicit and implicit expectations. If you don’t meet or exceed their expectations, they drop off.

If you’re stuck, then perhaps there is fundamental premise in your business that is above consideration. One that was once true and reliable, now no longer serves you. It’s a blind spot. Everybody has a blind spot, it’s hard to read the label when you’re inside the bottle. You must look beyond the data about company performance to see the data that reveals the customer’s reality.

Sales is not a numbers game, unless you are studying the right numbers.

How do you plan to design or improve your selling system? Do you know how to remove your customer’s points of friction and increase their motivation. This is part of your long-term sales & marketing strategy. Let's uncover present gaps and opportunities for immediate improvement.