Sales Navigator: The A-Z

Learning to use Sales Navigator isn’t easy. Time and effort are required to know what to do, where to start, and the best strategies to implement. In order to help with this, I’ve put together a guide called ?????????? ??????????????????: ?????? ??-??.

The aim of this guide is to short-cut some of that learning of Sales Navigator so you have a resource where you can learn the fundamentals. If you don’t learn the fundamentals, your efforts will not be as productive and unfortunately, some may give up. I don’t want this for you because Sales Navigator is a fantastic tool when it's used effectively.

Who is it for?

Sales Navigator users: For existing Sales Navigator users the guide will act as a reference for them to refer to. In addition, the spotlight pages will give you a fuller understanding of the functionality and how to make it work for you.

Non-Sales Navigator users: For non-Sales Navigator users it will give you an introduction to Sales Navigator, and the benefits that can be gained from its use. Using Sales Navigator creates a totally different way to experience LinkedIn with value and insights gained from its functionality and use.

What's in the Guide

Within the guide, you'll find 145 definitions of elements that make up Sales Navigator. For all definitions, the guide identifies the plans (Core, Advanced, and Advanced Plus) that the functionality is available. When you want to know the details behind an element on Sales Navigator, refer to the guide.

As well as the definitions, there are 18 spotlight pages that detail the main features.?These have images, full descriptions and tips on their use. These will provide you with the foundation understanding required for their use.

As well as the guide, there is also a 'Product categories' Excel file that is useful for finding your product categories for ‘Category intent’ among the 318 options. This file is only relevant for Advanced and Advanced Plus users as 'Category intent' is not part of the Core plan.

Over time, I plan to add more resources to help you on your way to mastering Sales Navigator. The next revision of the ?????????? ??????????????????: ?????? ??-?? guide is due in October 2023.

How do you access the guide?

The ?????????? ??????????????????: ?????? ??-?? guide is accessible on LinkedIn via a Smart Link (a feature of Advanced and Advanced Plus). I hope you find it useful and get value from it:

I'm Philip, thanks for reading. Do let me know what you think of the guide.

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