How to market your Service based business leveraging social media effectively

Marketing service based business online seems abstract and difficult to do.

I have had a lot of service based entrepreneurs message me about marketing their services on social media without sounding like everyone else or convincing clients to buy from them.

Many service based entrepreneurs do not know how to market their businesses without wasting money on marketing efforts that leads them back to square 1.

If you try selling your services the same way a product based business does you will be highly dissatisfied, frustrated and disappointed because it wont show the value and those strategies are meant to sell physical products not services.

This article seeks to show you ways by which you can market your services using social media.

Focus on the problem and who you are solving it for

Product based businesses seems easier to market because the products they are selling are tangible physical items your customers can see, touch and even try out before purchasing. Its easier to showcase their features, show the benefits as clients see how they can use it in their daily lives.

Marketing a service based business on the hand the services are intangible experiences or expertise offered to clients. Clients are not able to have a feel of what you are offering before making a purchasing decision, yeah there is the option for demonstration, free trial or audit but it does not feel the same.

its super important to focus on solving an urgent problem and identifying the client who is in the best position to pay for your services. This is foundational to build a marketing and sales system that brings predictable clients without hoping and praying, convincing or chase non qualified leads.

Communicate the true value

When marketing a service which has a non-tangible offerings, it is important to communicate the value, expertise and benefit the client will gain from using the service.

You are probably getting a lot of objections and comments like you are too expensive because your offer isnt clearly stating what it will do for them. You are emphasising how many calls, features and tools the client will get which they really dont care about.

Most of the time service based business Onwers find it difficult communicating the true value of their service because they haven't narrowed in on the specific urgent problem their service is solving. You are solving generic solutions which everyone is also solving making you compete on prices.

Until you make it clear as day that your service will give them what they already want your prospects will continue on the path they are already on. The entrepreneur who is able to clearly articulate the value of their offer in a way that its a no brainer will easily make the sale.

they key to selling more services is to focus on the end result, how the client will be better off after using your service.

How will your clients be better, healthier, wealthier, more productive than when they met you? Your potential clients all have some pain they need solved and your offer must be positioned as a pain killer not a vitamin they can avoid and dont need.

Because they cant feel, see or hold your services you need to show them what it looks like after they achieve the outcome they desire and how they will feel when they get there

eg if you are a coach you are not selling sessions and workbooks you are selling them better health, marriage, productivity or confidence to grow a 6 figure business.

My marketing agency Ethical Digital Marketing doesnt sell, social media, content or video services but rather a sales and marketing system to bring clients ready to pay high end prices consistently which in turn gives you a sense of freedom, success, pride in a legacy that makes your generations proud.

financial services you are offering security and financial freedom.

Solving a specific problem for a specific client

Majority of service based business owners are targeting a large customer base and believe their services is for everyone.

Each client has his own desires. You need to demonstrate how your product will give him what he wants. Its super important to know so the message and platform you use to reach target audience A may not be ideal for target audience B. So to convey a message that excites people and gets them to sit up, notice and say “Tell me more!” you’ve got to focus on solving a specific problem for a specific type of client. Specificity sells and people pay for expert who specialise in a niche or solve a specific problem so well

The more specific you are about what problem you solve for whom, the easier it will be to formulate a message that gets people to turn their head and think, “Hey, he’s talking to ME!”. The easier it is to stand out in a very competitive market and the more you can charge since know one solves it as best as you.

Customisation and Personalisation

Products can always be manufactured and sold in various capacities and wouldn't need customisation. In order to sell your services easily service based entrepreneurs should customise your services to fit individual customer needs.

your marketing efforts should emphasise and highlight your ability to tailor the service to satisfy clients needs. This builds trust and removes any concerns a client has about getting results as it shows them your ability to adjust and create innovative solutions based on their specific goals and desires which vary from business to business.

Delivery

Unlike physical products which require distribution to physical location, shipping, inventory and physical shop which removes fear of loss of product or waste of money.

When it comes to Service based business providing excellent client experience and excellent delivery of results can lead to referrals with existing clients. Your marketing should highlight the efficiency of service delivery, client experience and convenience.

System to making buying scalable and easier

To make selling your services effective a marketing and sales system that moves leads through the various buying stages clearly mapped out and put in place is crucial. You cannot leave your marketing to just posting content.

This looks like getting leads to raise their hand > getting them to trust you as they consume your content mapped out with the right content strategy infused with buyer psychology>they feel you see them>recommend based on diagnosis+close sale>consistent sales.

Conclusion

Selling services boils down to leading with the problems, knowing who you are solving it for, communicating the value by compelling messaging, building trust with qualified buyers who are committed to solving their problem.

It is crucial to note that your marketing strategy must be focussed on repelling clients who are not a good fit to work with you as well as attracting clients who will get the best transformation from working with you.

The clearer you are on the specific problem and solutions you are providing and to which target market the simpler it be to clearly communicate the value in away it builds trust with the buyer.

About the Author

Doreen Efua Moujaled is a Business Coach and Marketing Strategist.she teaches service based companies, coaches, consultants? how to properly market their services effectively on social media so they can have a predictable and consistent flow of clients.

Her work is specifically focused?on helping service based companies market their services and increase visibility via the conversion nurturing system that sells 24/7?on social media and converts premium clients into lifetime customers.

Want to increase your visibility so you can attract more customers and increase revenue whiles buying back 40hrs a week which could be spent on serving clients with quality services? Book a call to find out how we can help you sell your services with a scalable marketing and selling system so you can have predictable and consistent flow of clients.

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