Sales and Marketing Specialist Opportunity - $65-80k DOE

We are seeking a dynamic and results-driven Sales and Marketing Specialist/Coordinator to join our team. The ideal candidate will be responsible for executing marketing strategies to drive sales growth, enhance brand visibility, and expand market share. This role requires a blend of creativity, strategic thinking, and strong communication skills to effectively promote our products/services and engage with customers.

Key Responsibilities:

Sales Support:

• Collaborate with the sales team to develop and implement effective sales strategies and tactics.
• Provide support in preparing sales presentations.
• Present to potential clients. (may require some travel)

Marketing Campaigns:

• Contribute to the development of marketing plans and campaigns to generate leads and increase sales.
• Coordinate the execution of marketing initiatives across various channels, including digital, social media, email, and traditional advertising.
• Monitor and evaluate the performance of marketing campaigns, adjusting strategies as needed to optimize results.
• Conduct market research to identify trends, competitor activities, and customer preferences.

Content Creation:

• Create compelling and engaging content for marketing materials, including brochures, flyers, website copy, and social media posts.
• Work closely with the creative team to develop visual assets such as graphics, videos, and presentations.
• Ensure all content is aligned with brand guidelines and effectively communicates key messages to target audiences.

Relationship Management:

• Build and maintain strong relationships with customers, partners, and industry influencers.
• Act as a point of contact for customer inquiries, providing timely and accurate information and support.
• Cultivate a network of contacts to facilitate business development opportunities and partnerships.

Analysis and Reporting:

• Compile and analyze data related to sales and marketing activities, generating reports to track progress and performance.
• Provide insights and recommendations based on data analysis to drive informed decision-making.
• Stay abreast of industry trends, best practices, and emerging technologies to continuously improve marketing strategies.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in sales, marketing, or a similar role
• Strong understanding of marketing principles and techniques, including digital marketing strategies.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in Microsoft Office Suite and marketing software/tools (e.g., CRM, email marketing platforms, analytics tools).
• Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving abilities.
• Attention to detail and a focus on delivering high-quality work.
• Ability to work independently as well as collaboratively within a team.

Benefits:

• Competitive salary and performance-based incentives.
• Comprehensive health benefits package.
• Opportunities for professional development and career advancement.
• Dynamic and supportive work environment.
• Work-life balance initiatives, including flexible scheduling options.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year