Sales Management & Conversion: A Complete Guide to Supercharging Your Sales Conversion Rate

Were you born a salesperson, or did you become one? Have you ever wondered whether marketing abilities are a naturally gifted talent, or do they develop under a context of challenges, trials, and errors?

Well, you could be either or both. But undeniably, your performance as a salesperson directly coincides with the way you view yourself. What that means is no hard feelings for inherently fortunate salespersons. Still, the chances are that if you fall into the second category and believe that marketers are shaped and nurtured to be the best version of themselves, you are using your potential in the best way possible.

“There are some things you cannot control – results. That’s where managing activities comes into play.” Prabhu TL

A sales representative of any sort – Manager or Executive – develops a sales force, coordinates sales activities, and implements sales methods that permit a business to consistently reach and even beat its sales targets. Typically, a Lead Manager produces progress reports, reviews documentation and transactions, manages the budget, procures supplies, and devises strategies to generate leads and reach goals faster.

You could say a Sales Manager is your person behind the curtains, supervising sales in a way that produces optimal conversion rates. Now you might ask, what is a Sales Conversion Rate?

?????Sales Conversion Rates:

Sales Conversion Rate metric measures the efficiency of a sales team at converting leads into new customers. It is an essential metric for lining up your sales and marketing team as both will use this metric to determine the quality of leads. Typically, salespersons or marketing teams organize and host a conference sponsorship (often in coordination with the sales team) to generate sales-ready prospects. Once the marketing team qualifies those leads, the sales team’s responsibility is to convert those leads into paying customers. The same conversion rates work differently for various companies. A 10% conversion rate may be marvelous or awful depending on the kind of products you are selling and the sort of market you are selling to.

????Ecommerce Sales Conversion Rates:

Ecommerce Sales Conversion Rate is defined as the percentage of visitors that land on your website who complete the desired action. It is alternatively described as the percentage of website visitors who purchased something from your online store (in a set period). Some eCommerce conversions are an online sale, a user adding a product to their cart, adding an item to their wish list, email signups, social media shares, and any KPI your company finds profitable.

????How do we measure Sales Conversion Rates?

In most sales-marketing channels, conversion rates are tracked by recording the number of qualified leads compared to converted customers. This can be done by campaign, program, channel, or left at a high level to incorporate all leads. Another way to measure is through a lead or customer lifecycle. Lifecycles are beneficial for measuring conversion rates by giving sales and marketing teams a standard frame of reference for the consumer’s journey. For instance, viewing marketing captured leads (those with contact information or names) against marketing qualified leads (which marketers believe to be potentials for sales engagement).

?????How do we boost our Sales Conversion Rates?

“We’re entering a new data-driven era where information will play an increasingly ‘central and critical’ role in helping businesses achieve a competitive advantage and succeed.” – Analysts at Gartner.

Now that we know the importance of conversion rates, we can dive into increasing them to their optimal percentage. Below are some tactics to witness the numbers on your sales conversion scale soaring through the sky!

1)???Supercharging Conversion Rates Through Prior Planning

Pre-sales Mapping: The first step to high conversion rates is mapping out prospects before a sales interaction. You need to think about what your content strategy will be. Do you want your customers to look at any media (videos, images, or banners)? Is there a white paper you want it to get reviewed by them? Or a testimonial you want them to see?

When you consciously map out your pre-sale prospects, you can crucially raise your closing rate.

?Companies had seen their conversion rates increase up to 20% only by introducing more trustworthy messaging and reliability enhancers into a couple of emails before the appointment sequence they used for their service business. A portion of this increase resulted from increasing their “appointment held” rate, and the equilibrium which rooted from making these held appointments even more efficient concerning final conversion.?

2)???Increasing Conversion Rates through Awareness Strategies

Blogging: Perhaps one of the best qualities of the internet is that it is an open-access platform for everyone, including beginners. Let the web be your canvas. Write about anything and everything related to your product or company. Do not hesitate before adding even loosely related topic contents.

For example, if your product area is household appliances, your site’s viewers are likely interested in renovated furniture. Make your content vivid and diverse but be wary of straying so far from your product that you lose the viewers’ attention.?

You can find multitudes of blog templates and ideas with a few clicks on the internet to assist you with expanding your blog post or articles. Publishing blog articles that are SEO marketing effective can help your site be navigated on search engines. This way, you can steer customers from your market competitors’ sites to your own.

Additionally, effective content blogging puts you in a positive light for your potential leads. It creates an impression that your brand is credible in assisting your readers and prospects.

Content Publishing and Distribution on Social Networking Sites: If there is one thing that customers today rely on your business more, it’s content distribution. They expect to find advice, reviews, and referrals related to your products on social networks. They presume a business can answer queries readily on Facebook, Instagram, and Twitter and have tutorials and how-tos on Pinterest and YouTube. This form of marketing uses social proofing to build seller-consumer relationships and trust by giving the customers a glance behind the screen.

As a salesperson, you can politely ask your colleagues to leverage their networks and share your content on their Facebook, Instagram, Twitter stories, or WhatsApp statuses. It also helps on B2B-oriented platforms like LinkedIn, where people form connections actively. The stronger your outreach is, the more are your chances of catching readers for your content.

Ultimately, if you share more content ‘designed to convert leads’, there is a high chance that it will drive your conversion rates.

Traditional Public Relations: While investing our energies in modern marketing, we often forget that the traditional modes brought us to where we are today. Be smart and utilize the “old-fashioned” public relations to appeal to your target audience. Television commercials, live events, print publications, direct mail, and billboard advertising are still very successful in increasing conversion, especially when combined with text marketing.

One feature of SMS that makes it stand out in internet-driven marketing is that it is available to offline prospects. With mobile phones always at a hand’s reach, the opportunity of instant response is still present.

3)???Raising Conversions in the Reflection Stage

Landing Pages: A page on your website containing content addressing one specific issue is a landing page. It has one goal or a single call to action, i.e., it will either record your prospect’s contact information or make a sale. Creating landing pages to attract your consumers is significantly valuable in attaining higher website conversion rates.?

Landing pages’ examples would be the booking reservation page on hotel booking websites or the page containing information about privacy fencing on a homecare product-related website.

Resources such as SeedProd are available online to create the most generative landing pages. They come with aesthetic templates and ready-made tools to enhance conversions, such as opt-in email forms, contact forms, videos, pricing tables, testimonials, and more.

Contact Forms: They are one of the most accessible modes of adding subscribers to your list, but they are often neglected. Introduce an option for the visitors to receive an email newsletter or further subscriptions in your form or confirmation page. A couple of sales funnel models end with an introductory call to action: completing a contact form.

4)???Boosting Conversions by Collecting Preferential Information

Email: Since your primary goal is to pre-qualify prospects, email is your simplest go-to option for establishing a relationship with leads. You want to help them identify whether you are the right company for them, but you need to find if they are the right prospect for you too! You can start by sending an automated email to subscribers with an FAQ or an in-depth About Us section. Sometimes, companies’ goals help capture the readers’ attention long enough to secure them.

CRM and Sales Integration: Customer Relationship Management is a software that assists in tracking interactions with your current and future customers. It helps find where the leads are in your sales funnel. One of the efficacies of a dynamic CRM database is that it allows you to segment your clients and prospects and build personas based on their evolving demographics, interests, and necessities.

You can personalize your content after painting a rich picture of each contact and their interest. This enables you to precisely target email campaigns, catalog mailings, and other consumer outreach.

You can also utilize information to customize your connections when an individual returns to your website. Familiar and old customers will not need to look for their particular desired products every time.

For instance, a cyclist would not have to navigate through information about skiing or scuba diving to find the products they are searching for. Promotional deals and products are constantly being displayed to keep them engaged, wholly associated with their previous interaction with your website.

5)???Improving Conversion Rates in The Purchase Stage

?????Ecommerce Optimization: A salesperson has to consistently make sure that their products are easily accessible through their websites or selling platform.

Make the check-out procedure as simple as possible by using live chats, free shopping, card transfer offers, cash on delivery options, etc.

Schedule email marketing campaigns around national holidays. Repeatedly send in reminders and opportunities to purchase products using product placement and clear instructions. These are the most basic techniques which can keep your sales flying.?

?????Social Monitoring: Including some keywords related to your brand and product can substantially help customers decide their purchase. For example, using a specific phrase can allow you to engage with prospects with queries about your product instead of your competitors. These conversations can immediately lead to a direct sale.

6)???Enhancing Conversion Rates Through Loyalty Establishment

?????Referrals: You can give out discount codes to previous customers so that they can share them with their acquaintances and receive benefits in exchange. You can ask your customers if they know anyone else who has enjoyed their products and allow them a promotional price on their next purchase upon referring a customer.

?????Upsells and Cross-sells: Appeal to your customers by putting sales on more expensive items, packages, or add-ons during and after-sales. You can do this during the checkout process or with a follow-up email after the first purchase. Some online resources contain tools that allow you to display the bestselling, featured, top-rated and new arrivals.

?????Gratitude: Last but not least, a simple thank you can go a long way! Texting or emailing customers on their birthdays or anniversaries to wish and gift them discount codes for that day could strengthen their loyalty to your brand.

Supercharging your sales conversions is an extensive process, but it requires attention towards the more minor details like any other fruit-bearing procedure. Focus on helping your leads walk through a sales funnel. You can considerably increase your conversions, and possibly develop a loyal customer base.

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