Sales Made Simple
Bruce Hill
Sales Strategist | Sales Enablement Leader | Sales Operations | Revenue Operations | Speaker | 3x Author | Trainer | Increasing revenue through personal and professional development |
You didn't start your business because you wanted to be a sales expert.
However, you begrudgingly admit without sales IE revenue you won't have a business.
Let me teach you how to make sales simple in just 4 steps.
Bruce, can it really be this simple? Yes! Sales is very simply the process of making it easy for your ideal client to purchase a solution to achieve their goal or solve their problem.
A lot of what these gurus teach isn't sales. It's harassment. But that is a topic for another day. Let's get to it
INTRODUCTION
Who is your ideal client? Who can you help the most in an impactful way?
Where do they find you? Where do you find them?
What are you sharing to attract them? Articles like this make it easy for some one to recognize hey Bruce Hill is someone I need to hire!
This leads me to...
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EDUCATION
In this digital world we have access to a massive amount of data. You need to curate their learning experience. Give your ideal client the right information in the right order. This positions you as the expert. It builds credibility. And when you include a call to action, it can generate revenue.
CONVERSATION
This is the portion of the sales process my ideal client struggles with. They don't want to be salesy. They are afraid of seeming pushy or desperate. Others give massive discounts just to coax some one to work with them. This leaves them over worked and underpaid. Others adopt and attitude of "If they want to work with me they will." Noble intention th
at leads to feast and famine cycles. There are a few that want to hear yes more often from their ideal client. Some just don't know what to say. I wrote a training for you comment or message me "Question Path" and I will send it to you for free!
FOLLOW UP/FULFILLMENT
Above was an example of a call to action. It was clear who it was for and what they should do next. It is important to FULFILL your promise. Make sure you have tools in place to deliver on time and with excellence.
If you have a conversation and they say anything other than YES you should have a plan to follow up with them. Schedule a reminder. Ask for referral. Ask them to join a monthly newsletter like this one.
Did that help? What question do you have? I want this to be so simple you can take this and use it right away.
This is the WHAT stay tuned for the next article where we break down the how!