Sales Made Easy - Voice of The Buyer Copywriting

Struggling to write sales letters and emails for your business?

Wary of AI copywriting robots that crank out crap?

There's a better way.

It's this: Let your clients do the selling for you, in their own words.

Here's how it works.

First, find out what people are saying about your business.

Pro tip: Compile all your Google reviews, Yelp reviews, LinkedIn recommendations, website testimonials, and YouTube videos from customers.

You'll find a goldmine of information.

But don't stop there.

Take it a step further and find out what people are saying about your industry.

Pro tip: Search for industry topics on Reddit.

Here are example Google searches:

• "marketing agency reviews reddit"
• "lawn service reviews reddit"
• "insurance agency Minnesota reviews reddit"

Every one of the results you find is chock full of real words from real buyers, talking about their problems, frustrations, and goals.

For example, here's what one person said about an insurance agency here in Minnesota, according to Reddit:

"John Dough handles our auto, home, and life. He and his crew have always been responsive and I appreciate that they regularly reach out to me with reviews of what I have to see if we can save money by switching to new providers."

A quick review of those comments tells me that people in the market for insurance want:

• Convenience: "[He] handles our auto, home, and life."
• Personal service: "He and his crew have always been responsive."
• Money savings: "... they regularly reach out to me with reviews of what I have to see if we can save money."

Those 3 ideas -- all in the real words of real buyers -- came from just one post.

In my experience, a 10-minute search through Reddit can produce nearly as many insights today as a $10,000 consumer focus group just a few years ago.

Plus, the words you find are invaluable because that's literally the market talking, one buyer to another. I call that research and writing process, Voice of The Buyer Copywriting.

It's my super power.

But let's make this idea real, with a recent example from my client files.

My client Greg sponsors dinners for dentists, where he educates them on new technology. A certain amount of those who attend will buy his company's services. So, Greg wants as many butts in seats as possible.

Problem: Greg's recent events weren't very successful. Attendance was low and unpredictable. In fact, he had to cancel his last one due to low registration.

So he asked me to write a new sales letter.

As part of my Voice of The Buyer Copywriting process, I combed through a half dozen Reddit groups dedicated to the problems Greg solves for dentists.

Here's an example of comments I found:

“We’ve been incorporating more scanning for NG/Posterior Implant Crowns/Crowns. Patients always dread the alginate/pvs and are always excited for the scanning and love it. Our implant impression for analog used to be 60 minutes. I’ve brought it down to 20 minutes by myself. Higher production, better pt experience, everyone wins.”

Now, if you're like most people, that paragraph means nothing.

But I wasn't writing for most people. I was writing for dentists.

And to dentists, that paragraph -- which I found on Reddit and never could have written in 1,000,000 years -- was like an air raid siren going off.

It spoke their language.

It got their attention. They read the rest of the letter. And they responded.

That's why Greg sent me this email after the event:

In case you can't read it, he wrote: "Had 16 show up, was biggest meeting so far."

In talking to him later, Greg said: "I thought, 'Wow! This is phenomenal.' It was our best ever."

Important: You don't need to fill a football stadium to generate big sales from an event, whether it's live in-person or Zoom. It all depends on the projected lifetime value of your clients. The higher, the better.

In Greg's case, "These were very high value prospects," he said. Because his projected revenue per client is 5 to 6 figures. And anyone who spends two hours with you at an event is a valuable prospect, worth keeping in touch with until they buy or die.

Also, Greg wasn't the only one pleasantly surprised. A colleague at the event asked: "How did you get all these guys here?" Nice.

Bottom line: You don't have to write great sales messages if you can find them, in your client reviews or comments on Reddit.

That's what makes Voice of The Buyer Copywriting so powerful.

I suggest you give it a try.

Want to go deeper on The Voice of The Buyer?

Go here - https://clientcloningsystems.com/voice-of-the-buyer/