Sales - Love it or Hate it, it is part and parcel of running a business.

Let's be honest, sales is quite simply what makes or breaks a business.

The thing is, not all business owners make good sales people, and finding a successful sales team can be hard.

This month our newsletters will be covering the Topic of 'Sales' with a partciaulr focus on 'conversion rate'. If you are struggle to get those potential customers over the line then this month is one for you. We will be reveiling some useful tips, books to read and tasks for you to carry out, all of which will help you to increase your conversaion rate and smash you sales target in as little as four weeks.?

Here's what to expect from this weeks Newsletter;

• 11 Ways To Double Your Customer Base In Four Weeks - ActionCOACH White Paper
• A Book Recommendation Sharing Practcial Tips and Tricks To Boost Your Sales
• 1 x FREE Download To Help You Get You Converstion Rate Higher Than Ever Before

Business Tips

11 Ways To Double Your Customer Base In Four Weeks

"The gift of the gab" People often say you're either born with it, or not. Yes having that "gift" or certain personalitiy type helps when it comes to someones natural ability to sell but there are ways we can ALL increase our sales.?

ActionCOACH are proud to have produced a White Paper that outlines simple but highly effective steps that are guarenteed to produce new leads and succesfully convert them into paying customers.??

To give you a brief overveiew of what to expect here are just three of the 11 methods that will guarentee you new customers in record time no matter what your personality type.?

1. Don't Be Affraid To Say 'No' - It's time to 'Weed Out Bad Clients and Cater to the Best.

Idenitify who you're best customers are, take into account the ￡￡￡ they earn you but also you're relationship with them, are they an easy customer to work with?

Start prioritisng those customers your business prefers and start saying 'no' more to those who casue you a headache. Contrary to popular belief, it is sometimes advantageous to lose customers. By prioritising the customers you prefer to have, it makes it possible to remove those who create unnecessary headaches and detract from your overall bottom line. This allows you to better serve your ideal/ more valuable customers. Furthermore, it also allows you to focus on attracting the kinds of desirable customers you want. By removing those who cause headaches and no longer fit as your 'ideal customer' you will form the core of your business’ customer base, and by appealing to them it is possible to create more customers who are similarly lucrative. The needs your new customer base will always be the same as the needs of the best potential customersyour are trying to attract. Learn to cater to those needs and those kinds of clients, and you’ll watch your bottom line swell in size.?

2. Upskill - Source further sales training.

This will not only directly impact your sales teams skills to convert prospects into paying customers, it will also show?them that they are a valued part of the business. Feeling valued helps employees to develop a sense of ownership and responsibility, as well as feeling worthy and happy in their role. It means they will?become a better sales person and asset to your team, whilst at work, but also during their personal time. If an employee is happy and feels worthy in their role they are far more liekyl to unwittingly sell for your business during their time out of the office, possibly to those who were never even a prospect to begin with, and thus, further growing your database.?

3. Welcome To The Party - Time is of the essence

As leads and contacts are made, they need to be converted as soon as possible into customers. Keeping tabs on leads or sending out costly mailings can be a drain, not an asset. They can simply become a nuisance and a labour-intensive list of names.

Once someone becomes a “lukewarm lead”, it is important to warm them up so that they become a hot prospect and then a loyal customer. Conversion requires getting to know the person, understanding their wants and needs, and then fulfilling those needs. It is so important to take those prospects through that journey as soon as they become lukewarm.

When someone walks into a party and doesn’t know anyone, they are inclined to turn around and leave. But a good host or hostess knows how to spot them, introduce them, show them around, and help them enjoy themselves. The same holds true for businesses that are converting strangers into loyal customers.

You have most likely worked hard to get your prospect to the party so don't let them walk out the door before they have even been shown around.

If you would like to receive a copy of the ActionCOACH White Paper '11 Ways To Double Your Customer Base' then simply drop me a message on Linkedin or send across an email to [email protected]

Book recommendation

The Little Red Book of Selling: Jeffrey Gitomer

If you're not much of reader then this book was designed for you. It's short, sweet, and to the point.?

If you want to see amazing results from simple changes in their sales technique, this book is for you.?

Gitomer provides pratical tips and tricks to boost your sales forever.?

You can get a copy of The Little Red Book Of Selling from any good book store.

Happy Reading

BUZZ

In this section you can expect to find tasks, questions and often FREE downloads. It's an important part of the Newsletter that has been included to support you and your team. Tasks and questions will often be included to encourage readers to get their teams involved, to share thoughts and capture ideas.

Welcome to the 5 way method

If you struggling to know where to start when it comes to your sales and Marketing our 5 ways method has got it covered.?

Starting?with these FIVE areas of Sales & Marketing massive results are possible by achieving only small improvements in each of these areas???

1. Number of Leads—how many potential clients do you attract?

2. Conversion Rate—how many leads do you convert into clients?

3. No. of Transactions—how many times a year do your clients buy?

4. Average ￡ Sale—how much do they spend each time they buy?

5. Margins—what is the gross or net margin your business achieves?

This simple but effective system of evaluating your business, in terms of Sales and Marketing efficiency, allows you to benchmark where you are right now. From this point you can select strategies and tactics that are guaranteed to improve your business.

As always, if you need any further support then I am always only a phone call or a message away.

Juliette