Sales: Logic or Emotions..!
There is saying, if you are in Sales, and didn't get a chance to do Door to Door in your Sales career, You know nothing about Sales. I have seen lots of variations in Sales from Door to Door, to B2B Enterprise, When it started, I believed it's all about Sweat you shed, later I realised how well you stick to Logics, sooner it changed too, to Emotions. The Delima still exists, what exactly makes you good in Sales, is it Logic or Emotions, or it's just the game of Hard work, the more you pour your sweat, the better result you get. Some says, it's combination of all. And if you stick to the School of thought saying Combination of All, you sound more philosophical student than a curious to master the Art of Sales.
I don't have answer yet, what is sales exactly made of, and no body does yet, that's why this industry stays in the circle of uncertainty. And that's why when you hit the good number, lot of them say " you been Lucky..", when there is uncertainty, your achieve trophy goes to Luck, the actual winner of the Game. Uncertainty brings advantages as well, if it's uncertain and you get best results you can charge a lot, because no-one know the recipe.
So, which camp are you in you believe Sales is all about Logic or Sales is all about Emotions.
Let's Sell it, to know it better...!!
Mastermind of Branded Content through Visual Storytelling: Writer, Producer, Director, and Design Strategist Driving Creative Advertising, Digital Marcom with Global Production Excellence
10 个月Great question! In my experience, both logic and emotion play pivotal roles in sales, but their impact can vary depending on the context and the customer's needs. On the one hand, logic is crucial because it forms the backbone of any solid sales strategy. It involves understanding the features, benefits, and differentiators of what you're selling, and knowing how to align these logically with the needs of the business or the consumer. On the other hand, emotion is an equally powerful tool in a salesperson's arsenal. Emotions drive human behavior, and understanding emotional cues can help in building rapport and trust by addressing their pain points, and generating a personal connection. It’s often the emotional aspect of a purchase that can influence decision-making just as strongly, if not more so, than the logical aspects. In reality, the best sales strategies intertwine both elements. They use logic to inform and educate the customer, and emotion to connect and persuade. I would love to hear others’ thoughts on this blend and how it plays out in different sales environments!
I Manage (and Grow) your Brand's Social Media so that you don't have to | Top 1% LinkedIn creator U.S. & worldwide.
10 个月We always sell emotion. Great question, Ritesh Kapoor!