Sales, The Life Blood Of Business

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No business exists without sales. Sales are the lifeblood of every business, and a sale is always made, either by the salesperson or the buyer. Remember, everyone is a salesperson; doctors, lawyers, and accountants are included. You need to become the person who would attract the results you seek.

Everyone, sometime in their life, either sells products, services, or ideas. When selling anything you must find the need, and that need must alleviate a challenge. The best way I’ve discovered to discover the need is by asking questions and listening to the answers. No salesperson can offer a solution to a challenge until he or she knows what the challenge is. I suggest you act like a doctor and don’t prescribe until you fully diagnose the pain.?

In order to fully understand, keep the questions coming. Here are some questions you might ask after getting the surface pain: How long has this been a problem? Could you be more specific? What have you tried before? How did that work? What has the problem cost you? Questions like these not only help you, the salesperson, but also understand, it connects you with the buyer on an emotional level and facts tell, emotions sell.

That buyer feels you understand his or her challenge and is more willing to work with you. It is particularly important to keep that emotional connection alive at all times. One area that is usually ignored is the telephone. Clients or prospects call your business and when placed On-Hold the emotional connection is broken if they are treated to the radio, some electronic music beeps, or, pure silence. Why not give them information about your business and about yourself???With an On-Hold message from HoldMasters, you will keep that emotional connection alive and, in many cases, up-sell and cross-sell products or services to your present clients.

Since 1987 HoldMasters, the On-Hold Message Company has been helping both Fortune 500 companies, mom-and-pop businesses, and home-based businesses, maintain both their marketing and branding messages to their clients and prospects. It informs prospects of your business and philosophy. It makes a small business sound big and a big business sound friendly.?

Let HoldMasters help you when your business is on the line

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