Sales and L&D Insights

Sales and L&D Insights

?? Welcome to the first edition. In this edition:

  • Why now do a LinkedIn newsletter?
  • Free e-book: The complete guide to B2B lead generation.
  • Top feedback models.
  • Free audio event: LinkedIn employee advocacy.
  • Video: Top 20 leadership traits.
  • What to expect in future newsletters.
  • Top posts you may have missed.

Why now do a LinkedIn newsletter?

I have been sending out a newsletter to our mailing list for the past 5 years. To be honest I thought it would be another thing on the list to do a LinkedIn one, until... I spoke to Louise Brogan . She really persuaded me:

1. Its as easy as copying my exiting one on here.

2. The value of it.

3. I really needed to have a good hook for the first one! So I decided on writing an e-book. It took longer than I thought ?? Anyway we are now good to go!


What about that free e-book

I am passionate about sales. The first stage of the sale process, and often the most unpopular is lead generation. So that seems like a great subject to write about. The eBook has 31 pages and covers the 8 stages of lead generation in detail:

Stage1: Understanding your target audience

Stage 2: Lead generation strategies

Stage 3: Lead qualifying and scoring

Stage 4: Building and managing your sales pipeline

Stage 5: Lead nurturing and follow up

Stage 6: Technology and tools

Stage 7: Best practices and case studies

Stage 8: Measuring and optimising your lead generation and pipeline


You will receive a copy of this for signing up to this newsletter. If you don't receive it please let me know.

Top Feedback Models

Feedback is the least favourite thing mangers and leaders like doing. Please see our latest blog on various feedback models you can use when communicating with others.


Free audio event: LinkedIn employee advocacy

Join myself and Sarah Clay on June 19th when we discuss the hot topic of LinkedIn Employee Advocacy.

  • What is it?
  • Should you be investing more time in to it?
  • What are the benefits to both the company and staff?
  • How to get people on board with it.
  • What and how should they be engaging?
  • Plus many other tips and advice

Click on the image below ?? to register for this FREE event

Click on image to register for event


Video: Top 20 leadership traits

A recent report named the top 20 leadership traits great leaders have - check out our video. Do you agree?


What to expect in future newsletters

I hope you found this first edition useful? Each month we will delver more of the same. A free download. A new video. Links to upcoming events. Links to blogs. Plus any company and industry news you may find useful / helpful.


Top posts you may have missed

Asking great sales questions:

Why objections are a good thing:

The 7 deadly sins of sales:


About Tracy and Sales Training International

?Everything we do is bespoke to your needs – nothing off the shelf

?We aim to be an extension of your Sales/HR/L&D department; we work with you not for you

?We are international, offering expertise in 8 languages and have trained in over 80 countries

?We choose clients carefully – if we are not a good fit, we will tell you!

Visit our YouTube Channel ??

Visit our website ??

Contact us on: [email protected] or 0044 1704 889325


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