THE SALES LADDER - PATHWAY TO BUILD A BUSINESS

Creating a successful business has never been easy. It needs us to burn the midnight lamp to build the strongest base for our business. 

But how can we do that to grab the attention and trust of the audience?

To succeed in business, you have to be flexible and a good plan along with organizational skills and most importantly, a clear pathway to build your business. The pathway which I call The Sales Ladder.

The sales ladder will help you to start your business and strengthen your economy in the status quo. Let's know more about it further in the blog..

THE SALES LADDER

“Sales Ladder” is the transactional product staircase to gain more customers and establish yourself as a successful entrepreneur.

The sales ladder, where we create gifts, generate products for prospects, design the core and finally produce the products for customers. 

1. Creating Gifts: The first step is creating the gifts, the entry level step to entice your client in giving you the data. It helps you to gain more customers through the essential journey of your business. The education which is helpful in the process to build relationships and honesty with your clients. 

From your point of view, you are giving them a lot of values and from their side, they are giving you the data. You can capture the data through emails, insights, quizzes or questionnaires. You can also use score cards or forms to communicate with them as through communication only you are giving them values in the form of your honesty, insights and experience and in turn, getting the data and information from them. These data can be used to understand them well and provide them the ideal solution to overcome their problem. This is the sole purpose of a gift- creating the relationship with your clients and in quid pro quo, you are getting the data from them.

2. Product For Prospects: Once we get the data through creating gifts, we proceed to the next step of creating the first product or solution for our customers. The first product for prospects is highly effective, if done accurately. This product must be small as it’s the prototype of the solution which needs to be easy to do and highly effective at the same time. You need to put your logic to make it well crafted which must produce and have lots of values in it because it’ the first step to create trust which has to work.

3. Core: Once you have created the first product for the prospects, you need to design the core. The core which has to be more. Exploring and explaining the solution in more detail. It should be heavy weighted but easy to understand and repeatable. Things turn over quite quickly, so you need to create the best product which can allure your clients.

4. Product For Customers: The final and crucial step is the product for your customers. The product should be small but can be big sometimes though. It can go from small, to medium and huge sometimes. It needs to be easy and user-friendly which enables you to generate profitability also. You can think it of as the cherry on the top or the icing on the cake. The big packages pulled together. 

Having a clear and planned pathway or the Sales Ladder helps you to take the advantage of the opportunity to sell your products effectively and build a successful business which will ultimately boost your economy.