Sales Inspiration #1.1

Disappointment in ourselves. Frustration. A sense of hopelessness.

These are just a few of the negative feelings we experience when it seems like we've failed to achieve our New Year's resolutions. Which is why we want you to make exactly none in sales. That’s right, none... zero, zip, diddly squat, likelihood that Elon will keep his opinions to himself.

From a psychological standpoint, setting New Year’s resolutions can often backfire due to unrealistic expectations, all-or-nothing thinking, and societal pressures. These resolutions are frequently overly ambitious or externally motivated, setting people up for failure, and reinforcing negative self-perceptions.

Waiting for January 1st to make changes encourages procrastination, while the focus on a single "start date" trivialises the importance of continuous, year-round self-improvement. Additionally, resolutions often prioritise outcomes over processes, leading to frustration, and burnout when immediate results aren’t achieved.

Instead of rigid New Year’s resolutions, psychologists suggest focusing on small, manageable goals and adopting a process-oriented approach. Emphasising gradual improvements, reflecting on progress, and practising self-compassion can make change more sustainable and fulfilling.

By shifting to a mindset of continuous growth and flexibility, sellers can pursue meaningful improvements without the psychological pitfalls associated with traditional resolutions.

So don't make any New Year’s resolutions in sales this year. Instead, do these 5 things…

1. Create buyer-centric strategies: Understand your customers’ needs, and challenges deeply to align your sales process with delivering real value.

2. Implement hyper-personalised prospecting: Tailor outreach with meaningful, high-value messaging that resonates with individual buyers.

3 . Build stellar self-service tools: Equip buyers with seamless, informative self-service experiences to empower their decision-making.

4 . Practice dynamic deal closing: Adapt your approach to engage, and address the needs of every stakeholder within complex sales cycles.

5 . Champion progressive sales processes: Continuously refine your strategy using data, tools, and insights to stay ahead of evolving buyer expectations.

A recent episode of The Sales Scoop was focused on these 5 foundations – all of which are critical for B2B selling in 2025.

Watch the recording here>>>

What do you think? If you want to share your thoughts with us, or suggest an alternative topic within sales, you can email us using [email protected].