Sales Gifting
Jennifer Mayne
Shipping Happiness Nationwide | Easy Corporate Gifting | Gifts of Gratitude | Sales Gifts | E-Commerce Director - Dorothy Lane Market | Your Secret Weapon for Sales Gifting | We are on Reachdesk and Sendoso!
In the competitive landscape of modern business, standing out and building strong relationships with clients is paramount to success. One highly effective strategy for achieving this is through corporate gifting. Far more than just a gesture, corporate gifting offers a multitude of benefits for sales teams, from fostering client loyalty to driving revenue growth. Let's explore how corporate gifting can elevate your sales strategy:
1. Increased Client Retention: According to a study by Bain & Company, increasing customer retention rates by just 5% can increase profits by 25% to 95%. (Source: Bain & Company)
2. Boost in Referrals: Research from the Promotional Products Association International (PPAI) found that 85% of consumers have done business with a company after receiving a promotional product or gift from them. (Source: PPAI)
3. Positive Impact on Sales: A survey by ASI Central revealed that 84% of respondents remember the advertiser on a promotional product they received, and 62% have done business with them. (Source: ASI Central)
4. Influence on Decision-Making: The Incentive Research Foundation reports that 94% of businesses believe that gift-giving strengthens relationships with clients, and 81% say it generates more business opportunities. (Source: Incentive Research Foundation)
5. Employee Engagement: A study by Gallup found that highly engaged teams show a 10% increase in customer ratings and a 20% increase in sales. (Source: Gallup)
6. Return on Investment (ROI): According to the Advertising Specialty Institute, promotional products have a lower cost-per-impression (CPI) than traditional forms of advertising, such as TV, radio, and print ads, making them a cost-effective marketing strategy. (Source: Advertising Specialty Institute)
Incorporating corporate gifting into your sales strategy isn't just a nicety—it's a savvy business move that can yield tangible results. By investing in meaningful gifts for your clients and sales team, you lay the foundation for stronger relationships, increased loyalty, and sustained revenue growth.
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As we continue to pursue excellence in all aspects of our business, let's harness the power of corporate gifting to elevate our sales efforts and achieve greater success together.
Best Regards,
Jennifer Mayne
Mail Order Director
Dorothy Lane Market
www.dorothylane.com