Sales Gear

The sale of IT solutions has changed over time. It has been updated and it is necessary to adapt to new challenges. For some time now, business partners and marketing have been very important. Marketing has been changing from traditional marketing and has become more and more digital. Now, when it comes to having a commercial leader, what is the most important of these 3 things?

I believe that sales, marketing and channels, form a gear that must be very well oiled, and where the main thing to be successful in the sale, is to win the customer's trust. In that sense, the sales executive, with his experience and ability, is the one who has to lead that gear to reach a successful outcome.